character design

Friday Inspiration. Vodafone “Surprise”.

I’m not bypassing Thanksgiving, but for some reason I’m in a very Christmas mood this morning when it comes to inspiration. While surfing around the internet this morning checking out Christmas related videos I came across this beautiful looking piece for Vodaphone Ireland.

The character design is beautiful, and the animation and 3D set design is really outstanding. Directed by Nexus Productions FX Goby, and created by Grey London this spot tells the story of a young reindeer coming home for Christmas. His mother plotts a surprise party with all of his forest friends to welcome him home.

The animation brings the characters to life and the perfect amount of humanity and warmth that they need to sell the holiday feeling, ll done with a few light hearted touches of humor. Like the piece for John Lewis, Vodaphone isn’t trying to sell me a product for Christmas. They are simply telling a story about one of the things that makes the season great. The brand reinforcement is secondary to the message, and that is a winner for me.