Christmas

Friday Inspiration. Macro: a Neon Christmas

Here it is Friday, December 21, 2012. The first day of winter. The day the Mayan’s said the world would end. The day with the shortest amount of daylight all year long, and just four days until Christmas. Over the last few weeks on YouTube and Vimeo, there have been a number of holiday video posts. Some good, some bad, and some that are outstanding. The video below from Neon, falls into that last category. Watch it, and then click here to see how it was made. This is really an amazing blend of technique, vision, craft, and skill.

Friday Inspiration. Vodafone “Surprise”.

I’m not bypassing Thanksgiving, but for some reason I’m in a very Christmas mood this morning when it comes to inspiration. While surfing around the internet this morning checking out Christmas related videos I came across this beautiful looking piece for Vodaphone Ireland.

The character design is beautiful, and the animation and 3D set design is really outstanding. Directed by Nexus Productions FX Goby, and created by Grey London this spot tells the story of a young reindeer coming home for Christmas. His mother plotts a surprise party with all of his forest friends to welcome him home.

The animation brings the characters to life and the perfect amount of humanity and warmth that they need to sell the holiday feeling, ll done with a few light hearted touches of humor. Like the piece for John Lewis, Vodaphone isn’t trying to sell me a product for Christmas. They are simply telling a story about one of the things that makes the season great. The brand reinforcement is secondary to the message, and that is a winner for me.

“The Journey”, for John Lewis. Advertising That Tells a Story.

I love it when a TV spot transcends the typical and actually tells a good story in 30 seconds. Produced by adam&eveDDB, and directed by Blink’s Dougal Wilson, this spot is a follow up to last years The Long Wait commercial for John Lewis. Set to a cover of Frankie Goes to Hollywood’s “The Power of Love” by Gabrielle Aplin the spot tells the story of a snowman’s journey leading up to Christmas morning.
The spot opens in a snow-covered garden, where two children are making a snowman and snowwoman. The following morning the snowman has mysteriously disappeared. From here the audience is transported to a magical world, where you follow the snowman on his  journey through the forest, across rivers, mountains, and into the city. As the story unfolds, the motive for the snowman’s adventure isn’t revealed until the last scene, when we see his return to the garden on Christmas morning.Like last years spot, this works for me because it is less about trying to sell me something, and more about a well made wonderful, sweet little story that I can simply appreciate.