This is a brilliant little YouTube video from Coca-Cola. Even if you are not a fan of the company or the product you have to admit this is pretty funny. This little piece satire from Coke features great writing and production value. Produced by Memac Ogilvy for Coca-Cola this is a winner on so many levels. Now, they need to start selling the “Social Media Guard” for everyone that is addicted to social media.
You have to hand it to Coke. A really nice viral video, dropped just before Thanksgiving and leading into the holiday season, with a very subtle hint of advertising. Well produced with great copywriting. Even if your not a fan of Coca Cola, you have to admit the overall message here is a positive one. In just 10 days this has grabbed almost half a million views.
The original ad ran earlier this year, and this updated version starts with a different lead in. I still love it though.
Coca-Cola’s latest “Happiness Project” has landed at a mall in Seoul South Korea. This time it comes in the form of a giant interactive vending machine powered by a Microsoft Kinect. The premise is simple, follow the moves shown on screen and the better you do, the more free drinks you get. Like all games there are different levels of skill from easy to hard with the hardest giving away the most free drinks. If you watch the video, you can see just how successful this was with kids at the mall. Not only did the machine attract a crowd, but many of the kids stayed for an extended period of time watching others dance and compete. In addition to the physical presence of the vending machine, Coke added a social hook to it by allowing people that participated to upload photos to Facebook and Twitter as well.
My favorite part of this… If you are going to give away calorie packed sugar filled drinks. Make people exercise for them.
A couple of weeks ago I posted about Google’s “Project Re-Brief”. The video below is the one of the installments from the series featuring Harvey Gabor reworking his famous Coca-Cola “Hilltop” commercial from 1971.
This video shows Gabor working through new approaches, talking about the original idea, and the creative that went into the original TV spot. What I love about this is the fact that after years of retirement, Gabor still has it. He is every bit as creative and inventive as he ever was, and the Google staff has so much respect for him. If you want to see a master at work, watch the video below.
“And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.”
Google, Project Re-Brief.