“Mice, ants, and the lazy dog.” is a fun little spot that features muted color pallets, forced perspective, optical illusions, Mice, ants, and nice little soundtrack. While the film doesn’t directly communicate any information about the new OpenType features, it does keep you visually interested, allowing the copy below the video to sell, and hopefully get you to click through. Using video, FontFont and Stark Films have tried to reimagine the new feature set in a stylized and ingenious ways. Whether you click through or not, it’s a fun little film to watch.
Three new spots for IBM from dress code continue to promote the current look of the IBM brand with limited color pallets, a flat design aesthetic, and solid scripts promoting what could be a rather boring subject. These simple ads feature voice over work from actual IBM employees that explain the problem and offer up a solution based on IBM technologies. I hope that the AOR for IBM keeps this look going, because it is really working for them in all their marketing channels from print to interactive, to broadcast.