Why Sound Design Matters.

OK most of us don’t watch TV with headphones on. Most of us mute or skip commercials when they interrupt our TV viewing. It’s OK we all do it. The thing is, sometimes you miss the craft that goes into making that little 30 second spot. What most of us don’t think about is the number of people it takes to get a simple TV commercial made, and the craft that goes into it. CAse in point the video below. Specifically, the sound design. With that said, put on your headphones, turn up the volume a bit and listen to the way ambient sounds are enhanced, mixed, and reworked to become a musical soundtrack. A soundtrack that makes this spot from Nolan Collaborative.