GlassFin Shows How it Made the Honda Wave.

Every day people see commercials on TV, the internet, in movie theaters, their mobile handset, etc. Most of the time we never really think about the amount of work that goes into the final production of that 30 to 60 second clip. The reality is, there is a boat load of post work that is done, after a boat load of on set production work. Then there is the preproduction work, with scripts, storyboards, style frames, and more. Below are two videos that show just how much post work goes into making that commercial sexy enough to maybe get you to buy a product.

The videos from Glassfin are for the Honda Wave 110. The first shows the final directors cut of the spot. A whopping thirty seconds of video. The second shows the compositing and post production breakdown of how this was put together with live action footage, CGI, particle systems, color grading, and so much more. If you have ever been curious about what it takes to make an award winning commercial, this is an excellent example.

How It’s Made. Triada Studios & Shoghakat TV.

Most of us take for granted the amount of work that goes into a 15 or 30 second TV commercial or promo. The 4 videos below from Armenian Triada Studio is a great example of what I am talking about. The first two spots show the final rebrands for Shoghakat TV. The second 2 show the amount of compositing, green screen, 3D, VFX, color grading and additional post work needed to make these spots pop. This is some really nice work, that probably goes unnoticed by most people.

Friday Inspiration. Salience by Paul Trillo.

This short video from  is hauntingly beautiful. Over the course of five minutes, invisible people are revealed through clouds of colored powder. The video is a complex blend of compositing, color grading and post work that shows the kind of craft that goes into completing this kind of short film. Wearing color contrast body suits, the cast was Filmed at 1500 fps using the Phantom Miro. This allowed for the slow motion footage, and the crew to run and gun while shooting. The second film is the behind the scenes, and towards the end you get a pretty solid idea of complex this actually was to make.

Color My World. “Mosteiro de Santa Clara” from Daniel Silva.

I’m not sure what technique Daniel Silva used to create this video. Well I should say I have a pretty solid idea, but I’m not going to say since I haven’t actually talked to the guy. This isn’t projection mapping though, thank the lord. What Silva has created in the video below is a beautiful composite of fluid animations and  color. “Virtual Motion Graffiti” as Silva calls it. The imagery takes place on the walls of the abandon monastery to a soundtrack made with berimbaus by “The Arc of Sound”.

Forever 21 Virtual Fashion Show.

Recently Forever 21 created and produced the worlds first virtual fashion show using 3D projection mapping, and copious amounts of green screen video with special effects. The result is pretty spectacular, and when you do the math the ROI is probably pretty good  when you look at production cost vs actual impressions and conversions.

Based on my experience, and what I saw in the video this had to have cost Forever 21 at least 300,00 dollars to produce.(it was probably closer to 500,00 when you add it all up)

What they got in return was 86,634 click throughs on headline banner ads, 2150 full page ad reads, and 3317 video views. That ads up to a total of 92,101 total impressions. If the average conversion rate to sales is a generous 20% that would give them a total of 18, 420 sales. If each sale averaged just $50.00 (I say that because Forever 21 doesn’t sell high priced couture, and the main target audience is not really the financially secure but rather younger less affluent individuals so $50.00 is manageable.) they would have generated $921,000 in sales. Not bad when you think about it.

If we got all pessimistic or realistic and adjusted the numbers for a 10% conversion to sales rate, Forever 21 still made $460,000 dollars. Not bad for something that has potential to be used again and again.

The concept and execution are great. The virtual fashion show can be moved, played and reused in multiple venues over the next 18 to 24 months creating even more buzz and sales.

“Adobe After Effects Quit Unexpectedly.” Hmmmm.

All afternoon I have been trying to render out a fairly complex animation from After Effects CS5. And all afternoon I have been crashing the application at various points in the render process. 21.15 seconds the first time, 30.05 and so on. Even when I try to render it in chunks I am crashing After Effects. I’m pretty sure it is a memory issue, or an issue with just to much complex compositing combined with animation going on. I’m not even rendering out audio with this, so I thought it was going to be fairly easy. What I do know is this, it’s Saturday and I don’t feel like working anymore, so it is time to call it quits. I have the same file rendering at work on my Mac Tower, so hopefully when I get in on Monday things will have worked out for the best. If not, it’s time to figure out a better way, because I’m tired of seeing this screen.