Four minutes of Paula Scher, the principal of design consultancy Pentagram, brought to you by the people at Gestalten. This is a pretty straight forward interview on her thinking about identity design, and design in general. You may or my not be familiar with her name, but I guarantee you have come in contact with her work. Scher has developed visual identities and branding systems for Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, and many more that you will probably recognize in this short film. You can never have to much knowledge and insight in your brain, and this little interview is guaranteed to educate, and stimulate your gray matter.
German agency Jung von Matt AG, has created a brilliant identity design for television production company 13th Street which focuses on crime and horror.
The identity system uses the elements of the stationary to let you kill, maim, and rip open zombies. I love it. Hole punches, staples, and envelope tears taking out zombies one or two at a time. I especially love the buzz saw blade CD packaging. Visually clever, and unique I guarantee this system will leave a lasting impression on anyone that receives it.
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Matthias Kracker, Stefan Rösinger
Copywriters: Lennart Frank
Graphic Artist: Karla Kurz