Four minutes of Paula Scher, the principal of design consultancy Pentagram, brought to you by the people at Gestalten. This is a pretty straight forward interview on her thinking about identity design, and design in general. You may or my not be familiar with her name, but I guarantee you have come in contact with her work. Scher has developed visual identities and branding systems for Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, and many more that you will probably recognize in this short film. You can never have to much knowledge and insight in your brain, and this little interview is guaranteed to educate, and stimulate your gray matter.
Modular 4 