M&C Saatchi has created a series of 3 advertisements for Havana Club Rum. The spots are running on TV, but the extended versions on youTube are where they really shine. Each spot taps into a storyline that is distinctive about Cuban culture and it’s relationship to the product. The tie in is handled so well. Subtle, not in your face with little or no mention of the actual product. Each spot has a really nice look to it capturing Cuba, and the people that live there. The story lines for all three are rock solid and the editing and post work is fantastic. It’s to bad no one is willing to pony up the money for an extended media buy for these. I guarantee people would watch the full minute and a half version on TV given the chance.
Clouds Over Cuba, A Multi-Platform Documentary.
This morning while watching the news there were a number of items on the 12th anniversary of the 9-11 terrorist attacks on the World Trade Center, and Pentagon. Over the last 12 years the United Staes has been in a state of war that was spawned from the events that took place that day. I am not going to go on about the war, or the current crisis in Syria. I’m not going to make any political comments, or reflections. I am going to say that 50 years ago this October, all of what we have might have been blown away. 50 years ago next month marks the anniversary of the Cuban Missile Crisis, and if you don’t realize just how close we came to all out nuclear war with Russia you need to take a look at the “Clouds over Cuba” website.
Produced by the JFK Presidential Library, Clouds over Cuba is a multi-platform immersive interactive documentary that shows how the Cuban missile crisis played out over 13 days. There are 15 in depth chapters that feature more than 200 recordings, videos, images, and interviews. Each item can be synced with iCal on your iPhone and iPad so you can play back the events in realtime. The entire crisis plays out to a final chapter that shows what would have happened if nuclear war had prevailed. The video below is a synopsis of the event, website, and multi-platform experience that was built using HTML5, Java Script, and Webhooks to complete the experience. This really is a great piece of interactive work that exposes the history to a whole new generation of individuals that don’t realize just how close we came to losing it all.
Artist Yoan Capote Has Me Hooked.
This 26 foot long image was created by Cuban artist Yoan Capote with the help of 30 assistants. It is made from 500,000 fishhooks, oil, and nails. Yes 500,000 fishhooks. Not surprisingly the piece took six months to complete. From a distance the image appears to be a contrasty photo of the ocean, but on closer inspection the thousands of intertwined hooks become a whole new experience.
According to Capote, he wanted to create a tension between beauty and seduction and danger and entrapment. Perceptions are challenged as the viewer experiences an unexpected excitement that results from the massive, unending seascape combined with the energy of the thousands of hooks.