The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic StaropramenLager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.
This actually launched a few weeks back, but I haven’t been to the Ikea site for a while so I just discovered it today.
Ikea Working with interactive agency Laboratory Ideas in Budapest has developed a virtual desktop based on the popular shelving system EXPEDIT that is designed to help you organize your virtual desktop in addition to the physical space in your life. The E-Folder organizer tasks decorative IKEA storage bins with acting as desktop folders on the shelves of the popular bookcase.
“We prepared a useful, design-conscious and cost-effective way – true to IKEA’s values – to organize and store your stuff even in your second home, your computer. You can download the IKEA e-Folder set, which consists of a background picture with an EXPEDIT storage unit and an icon set made of IKEA’s very own organizers to put order to the chaos on your Desktop. The e-Folder set can be already downloaded from three countries’ IKEA websites (Czech Republic, Slovakia and Hungary).” Laboratory Ideas