I often step back when I see an ad and ask myself “What do you think the pitch was like when presenting to the client?” This ad for Tripwire is one of those ads. The 60-second spot takes the viewer on a trippy little adventure, and the payoff doesn’t arrive until the very end.
I’m not saying the ad is bad, in fact, the production value is top-notch, and once you get to the end of the piece and realize what is going on it works. I’m just wondering how the team sold this concept to the marketing department at an IT / Data Security software company, and what the pitch deck would have looked like.
Agency: PMG ECD: Kyle Kelley ECD: Andrew Harper ACD: Lori Wittig – firstname.lastname@example.org ACD: Justin Prichard Writer: Benjy Joung AD: Kevin Yurasovich
Camp Lucky Director: Adam Littke EP: Brandon Tapp Producer: Elizabeth Spiva Editor: Logan Hefflefinger Assistant Editor/Junior VFX: Jake Odgers Graphic Artist: Seth Olson Color: Neil Anderson Audio: Scottie Richardson Finish: Mark Sullivan EP: Jessica Berry
Everyone loves the Facebook. You can’t get away from it these days, and with Facebook Q1 revenue reached $1.46 billion, a 38 per cent surge year-on-year, which shows there’s no denying how popular and pervasive the service is. The problem however, especially for businesses, is that Facebook is 200 times more likely to cause malware threats than other social media.
According to the data security firm Palo Alto Networks, using Facebook in the workplace via your desktop computer and smart devices puts your business at risk of financial, password, and IP leaks.
The video below explains it, and since all the people in it have English accents I’m taking their word for it. Oh and the fact that Palo Alto Networks is a fairly respected data security firm.
“A new study by Palo Alto Network (PAN) has shown people using Facebook at work are unknowingly putting the company at risk by exposing it to ‘invisible malware’ and causing several damages including theft of financial data, intellectual property and employee passwords.”