David Bowie

Taken – David Bowie by Duffy

I’m a sort of fan of David Bowie. When he’s on, he’s on, when he’s off he’s off. I’m fascinated by his chameleon ability to change personality on a dime and change up musical genres and style at the drop of a hat. He was a true artist that transcended definition and refused to be pigeonholed into a single category. Not only that he was able to continue to be an influence across decades of activity. Not all of his music did it for me, but I have to admit there are certain tracks that will always be in rotation on one of my playlists.

A new touring exhibition documenting the collaboration of David Bowie and English photographer Brian Duffy over a five-album period (from 1972 to 1980) becomes all the more intriguing with this promo by Scottish motion director Chris Bain. The trailer does an excellent job of capturing what is in the exhibition, David Bowie’s transition over time from Ziggy Star Dust to the Thin White Duke, and all points in between. Nice motion graphics and animations paired with photographs from the exhibit combine to create a trailer that gives just enough insight to grab your attention without revealing too much of the show itself. Audio is provided by Box of Toys and gives a solid nod to Bowie’s musical style during the period without being overpowering.

Created for Nomad Exhibitions, Bain has done an excellent job of setting up the exhibition and capturing the mood of the period.

“The trailer celebrates two of the 20th century’s most celebrated creative minds. Five iconic photography sessions, across a period, often referred to as Bowie’s golden years – Ziggy Stardust, Aladdin Sane, Thin White Duke, Lodger, and Scary Monsters.

“The exhibition presented by Nomad Exhibitions in partnership with the Duffy Archive and curated by Paul Morley, will bring to life Bowie and Duffy’s legendary creative process through interviews, music, film, artifacts, photography and also include innovative multimedia displays and immersive projection.”

Art Direction & Animation: Chris Bain Design
Client: Nomad Exhibitions
Music & Sound Design: Box of Toys Audio