It’s Friday afternoon, and my creative juices are all but shot after a week of writing, designing, and building ads for everything from camcorders to auditorium speaker arrays. I was out trolling the internet, specifically Vimeo, when I came across the video below. Dial M and Joe Marcantonio have put together an 18 minute short on DDB’s icon VW ad campaigns from the 1960’s. Talk about rejuvenating the creative spark. Universally acknowledged to be some of the greatest and most influential ads of all time, these changed the game for advertising when the campaign first launched. At the beginning of the short, there is a sequence from Mad Men where Don Draper says he hates both the ad and the car. Obviously Mr. Draper couldn’t see the impact that these were going to have. I remember these from when I was a kid, and I still think they are some of the best written and produced ads from that period.
I’m not a McDonald’s fan. I don’t eat there food, and I pretty much tell everyone else to not eat their food. Some of their business practices are questionable, as well as the way they make their product. With that said, I do like good visuals and this animated piece from Piñata and DDB is really nice. Great illustrations, sound design, and animation make it. It might be for McDonald’s but there is no denying the quality of the work.
I love this series of print ads for FedEx. They are so simple and completely convey the message about FedEx international delivery services. With no editorial the images can be used in any country, and are still completely readable.
Great use of minimal color that helps the FedEx logo to pop in the bottom right. Excellent photography. A single call to action (an international toll-free number), A simple clean idea that just works. Kudos to DDB and the crew that put this together.
The campaign was developed by Brazilian agency DDB. Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente Art Director: Max Geraldo Copywriter: Aricio Fortes Photographer: Manolo Moran