I pride myself on the ability to pack a suitcase for a trip in the most space efficient way. I also pride myself on the ability to pack the minimum amount of items needed for a trip. Case in point, when I went to South Africa for 14 days, I packed a small duffel bag for the trip. Seriously, I put 14 days worth of stuff into what was basically a gym bag.
This morning when I was going through RSS feeds, emails, and other sources of information, I came across a link to the Louis Vuitton micro site “The Art of Packing“. While I will probably never own a Louis Vuitton suitcase, the site was worth a visit.
This Flash based interactive site showcases 3 of Louis Vuitton’s luxury suitcases, Alzer, Pégase and Keepall. (please note that none of these bags are large. If you are the kind of person that packs your entire closet for a weekend trip, you can move on.) The micro site shows potential customers how to pack in the most efficient way allowing you to get the most out of the space, with a less wrinkly results. In addition to space saving tips, the site actually shows you how to pack your clothes in the best way. Yes there is an art to it.
This morning while rendering out some video, I decided to do a little web surfing and research. While cruising around Online MBA I came across this really nice infographic about the 4 big players in the online deals game. (I love the fact that they used House Industries, Sign Painter and Ad Art as their font choice).
The infographic focuses on the top 4 players; LivingSocial, Groupon, Facebook Deals and Google Offers.This shows off a really interesting comparison between the two orignal players, and the two new comers to the game. What I find interesting is the fact that Google, and Facebook are the 800 pound gorillas in terms of potential membership (Google 100-200m members. Facebook 600m plus). But regardless of user base, the real trick here will be getting people to switch from using their established application of choice and jumping ship to the new kid on the block.
In the end I think what will there is a real possibility that the market will become over saturated with multiple offers canceling each other out, or diluting the overall experience of deal hunting online which could play well for a larger organization.
As for me I am sticking with Groupon. It is where I am set up and I never really visit Facebook anymore. So unless Facebook or Google offer something really amazing I doubt I’ll jump ship to use their new service.