Design History

The Forty Story. Pentagram’s 40 Year History.

You may not think you are familiar with Pentagram, but one look at the body of work they have produced over the last 40 years and you will be instantly aware of who they are. An iconic design firm, this animated short chronicles 40 years of work with wit and charm.

Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram
Voiceover by Daniel Lapaine

Design Friday. Aaron Draplin’s Passion for Good Design.

If you are a designer, you need to watch the series of impassioned videos from Aaron Draplin below. Seriously.

This morning I got an email from a friend about a post that was over at Wanken yesterday. It’s similar to a video that I saw about a year ago on Vimeo of designer Aaron Draplin’s purchase of a motel sign in Sedalia Missouri.In this latest from Coudal, Draplin talks passionately about Farm Field notes. The design behind them, their purpose, and their impact on his design work.

Like Shelby White, author of the Wanken blog, I have to agree with him, “I believe we should all be doing our part to rescue the lost great design. This also goes hand in hand with sharing great design as well. That’s all I have for you now on this great establishment, but expect more on this memo book collection in the future!”

There is so much great design work that is lost, forgotten, or simply ignored. It is in many cases great design work that is indicative of the visual heritage that has helped shaped my design aesthetic. Unlike Draplin, I don’t collect enough of this stuff. Not in its physical form anyway, and that physical thing is important. Those pieces have a texture, a smell, a feel that can never be reproduced in digital format.

I love this series of short films. Draplin’s passion for this is so profound. It is something all designers should feel, and it is a great example of why we all need to collect and preserve our design history. There are more on Vimeo here.