I have always been a huge fan of simple design solutions that are so clever they almost hurt. Case in point the new logo for “Design Made in Finland”. The letter F is transformed into the Finnish flag and instantly becomes a memorable and recognizable mark with staying power.

Designed by Werklig, the winning entry is a universal, simple design that transmits a clear message with or without the tag line. The new mark is an elegant, and efficient visual solution that creates a level of visual coherence for the over arching brand.