Design Masters

Herb Lubalin: Typographer

Well here is one more book to add to the design library list for the studio. Unit Editions has released a new book on design master Herb Lubalin with a focus on typography. If you don’t know who Lubalin was, or if you aren’t sure of what he is most famous for in terms of type, he designed Avant Garde Gothic, Serif Gothic and Lubalin Graph. Now before you bash Avant Garde, understand that when used correctly it has a precision, and coolness that exudes modern. The issue is, like so many typefaces that became a casualty of the desktop publishing boom of the late 80’s, it was over used, and used badly by so many designers. When used right, without every ligature thrown in, Avant Garde Gothic is a well tooled typeface with refined geometry and clarity.

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“Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation. 

Herb Lubalin is, by today’s standards, a typographic master. Everything he did – working in collaboration with some of the giants of lettering and type – had the sparkle of genius. 

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before. 

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.”

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Send Massimo Vignelli a Letter.

Massimo Vignelli, the legendary Italian graphic designer, is very ill and spending his last days at home with his family. Over the last week a number of sites have been asking for fans, designers, and everyone to send Vignelli a card or a hand written letter. You may not know who he is, if you don’t work in the field of design. You do however know who he is, because his work is everywhere. Vignelli has had a massive impact on the field of visual design since he arrived in the United States in the 1960’s, and his work will have an impact for decades to come. Luca Vignelli put out the call to the internet last Friday on The Creative Review, asking that anyone for whom Vignelli was an influence or an inspiration to write him a letter. Yes a real physical snail mail letter. I dropped mine in the post last Saturday. Below are a couple of videos of Vignelli talking about his work. The first was produced by Mohawk Paper about a year ago. The second, if you have time to watch it, is from VCU and is 23 minutes of Vignelli talking about design, theory, practice and principal. Both are worth watching. Both show why Vignelli is a true master of design.

You can send him a note at the following address.

Massimo Vignelli
130 East 67 Street
New York, New York 10021

 

 

Fear of Failure with Milton Glaser.

It’s Monday morning, and I just finished watching this 6 minute video from design master Milton Glaser. If you have a few minutes and are looking for some scholarly advice that applies to many career fields beyond the design industry give it a view. Glaser talks about the fear of failure, genius, and the pitfalls of becoming an expert.