Design School

Creating Pioneers at WdKA.

One of the most important lessons I learned in art school was not how to draw, paint, sculpt, photograph, etc. I already had a pretty solid handle on that, which is probably why most students get accepted to art school. The big lessons were, learning how to be creative every day. Learning how to see. Critical thinking. And in graduate design school, learning how to collaborate. The thing is, when most students enter art school, they think they are going to learn some magical thing that will transform them into the next Picasso. Make them famous. Expose their genius. The thing is though, making art and being creative on a daily basis is tough. It’s hard work to get the ideas in your head out into the world in a way that is appreciated by others. That is the subject of the video below.

Created by  for the Willem de Kooning Academy, the video follows the creative process of an art academy student; the highs and lows, postponing a project, insecurities, working late, failing and starting over. It has a great look that is complimented by a solid narrative voice, and it really does summarize the creative process in a fun way.

Don’t Get Caught Photoshopping!

Team Detroit has produced anew campaign for College of Creative Studies, that feels like a series of anti-drug posters. This is a clever idea with tongue in cheek humor that really struck a note with me. The static images below compliment the website, which in turn has a number of video testimonials from CCS graduates. The entire sum of the campaign is extremely solid, but the print ads and billboards just crack me up. Probably because I went to art school.

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Playing on a Shoe String, Livia Ritthaler’s Minimalist Gramophone.

It’s a rainy Saturday morning here in the Midwest, and for some reason I was thinking back to the days of art school. Days when I was young, broke, and had to be inventive when it came to entertainment, eating, and doing things with little or no money. I think that is why I love the “Minimalist Gramophone by design student Livia Ritthaler.

It’s inventive, it works, and it seems quite entertaining. Hopefully she is eating something better than Raman Noodles while listening to her records.

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Minimalist gramophone

I just moved to London to finish my bachelor with the graphics program. Because I can afford neither the money nor the space a record player, I’ve even built one.

A phonograph of three materials, paper, wood and metal. Operated by their own hands.

Livia Ritthaler
Graphic and Communication Design