Evermind is a science based approach to wellbeing for iOS and Android devices. It looks at things like stress and sleep deprivation and how they impact your mental health and physical wellbeing.
Usually when a company is promoting something like what Evermind provides they turn to typical visual strategies where you show a stressed out individual and the factors that got them to that point. Evermind took a different approach.
Teaming up with Device they created a storyline that uses abstract visuals and animation, paired with a calm voice over and some subtle sound design. The result is really, really well done, and very engaging. Both videos below held my attention and left me intrigued and wondering more about Evermind – which is exactly what they were supposed to do.
Acting as the main character in the story, the white sphere introduces us to the main causes of stress in working environments. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the “stressors” (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that some specific stress-tackling techniques can bring to increase the individuals’ wellbeing.
A couple weeks ago Device pushed out to Vimeo a wonderful little animated short. The film is narrated by John Carpenter, as he explains his first music memory. The animation is really nice with great transitions between the scenes using the current frame to morph into the next scene as the story unfolds. The limited color palette and subtle textures help to frame the narrative as it unfolds, with all of it drawing you in and holding you captive for a minute and a half. Great stuff, and like all good stories it got me to thinking about my first music memory. I was sitting in my bedroom upstairs with the window open, and my mom was playing Harry Belafonte singing “Midnight Special” on the record player in her studio. The studio window was open and the sound just floated out across the yard
I was sitting in my bedroom upstairs with the window open, and my mom was playing Harry Belafonte singing “Midnight Special” on the record player in her studio. The studio window was open and the sound just floated out across the yard and upstairs. It was summer. It was warm, and I was sitting in the sunlight on the floor playing with Lego. I was 3 or maybe 4. I hadn’t started Kindergarten yet, so I know I was younger than 5. I know I heard music before that, but this is the first time that the total experience stuck with me and permanently burned into my memory.
Having spent the last two days cleaning up a flooded basement, I’m ready for something fun and mindless. Especially since I have at least two days more of dealing with this and the fact that under the soaking wet carpet I found linoleum tile that looks sort of like raw bacon.
Device has created a nice little animated short that is a tribute to their all time favorite pinball machines. The short features some amazing animation and a soundtrack that will take you back to your favorite arcade, and countless hours spent dropping quarters in pinball machine after pinball machine.
Twilight Zone (1993), Medieval Madness (1997), Tales of the Arabian Nights (1996), The Addams Family (1992) and Indiana Jones: The Pinball Adventure (1993).
Direction, design, display animation & audio: Device
Animation: Aleksander Saharovsky
It’s Monday. I’m working in Photoshop. I’m using Photoshop filters. Actually I’m not using Photoshop filters. I am however watching this animated audio visual extravaganza from Device where every Photoshop filter is represented.
The video shows every filter one after each other, with a custom sound design that uses the same sound for each filter, but with a different distortion effect for every case. The final output exports the graphical concept to the sound.