Diesel

Diesel Dogs in Sunglasses.

What better way to start your work week off than a video of dogs wearing sunglasses? Hmmm, right now I can’t think of one, so here is a video from Diesel Eyewear featuring dogs wearing sunglasses shot in slow motion on a Phantom Flex.  Directed by Tim Main & Joseph Dixon, this effects laden online spot is a nice piece of visual eye candy for your Monday morning.

Diesel, QR Codes, and Facebook.

Fullsix has developed a new QR code mobile application for Diesel jeans. The application lets you “Like” a product on Facebook directly at the point of sale in the store. This shows huge potential beyond simply liking an item which is really just a form of advertising for the brand.

Where Diesel could really extend the reach of this app, would be if it were tied directly to an incentive to purchase the product. What if when you like the item in the store, you get an instant discount on that item. Think instant Groupon but via Facebook instead. An even bigger potential for this kind of campaign, would be the elimination of the QR code, and replacing it with an NFC chip (Near Field Communication). With NFC, there is no need to download and install an app, just touch your phone and proceed. It’s a much cleaner customer experience that is gaining ground on QR code readers.

Right now the application is being tested in Diesel stores in Spain, but Diesel is planning on rolling it out across Europe depending on test results.

Diesel & Pinarello Collaborate to Create a Bicycle.

Lately it seems like the big trend with fashion companies as of late, is to design a bike in association with a world-renowned bicycle manufacturer. Over the last twelve months I have seen it from Puma to (now) Diesel.  While a number of the companies fashion producing the bikes are sports oriented, a number haven’t been and this bike from Diesel is an example of that.

Diesel is amongst the latest purveyor of couture to hook up with a very respected bike builder to create a custom rides. Diesel working  with the Italian bicycle  maker Pinarello, have created two single gear offerings.The bike come in two color schemes. Tonal black or black with lime green accents. Thankfully Diesel has applied their branding in a fairly subtle way, by simply adding their logo to head tube above the front forks. The bikes will be available at both Diesel and Pinarello retailers in the next few months. If this bike costs anything like Diesel jeans, I think I’d buy this Pinarello instead.