The teams at Mirada and Wongdoody have created an animated spot for the new Amazon Kindle Voyage. Playing off of the ink on paper experience of a real book, they have created an animated origami technique that is used through out the spot. The paper folds and bends as pages turn out of the device creating a world unique to Kindle. This spot feature a great script as well that enhances the animated components. Really nice, work with a really fresh approach.
IDEO is a truly brilliant company. They have that enlightened ability to take something, re-examine it, and find ways to improve upon it. Ways of improvement that you didn’t even know you needed or wanted, but once you have seen their idea you can’t wait for it to become a reality. In this video clip IDEO looks at the future of books and takes it well beyond the current digital book experience. All three examples shown in the video clip are exciting on different levels, and I could see using all of them on a daily basis.
“Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?”