If you want to be a cutting edge design firm that focuses on immersive digital experiences that blend with physical products you need to follow Razorfish’s lead. The Atlanta based Emerging Experiences lab is perfect example of how Razorfish is creating cutting edge design and advertising experiences that work.
“From concept to completion, the Emerging Experience Practice is a one-stop shop for clients looking to collaborate with a team of committed, enthusiastic specialists to ultimately create custom solutions that are grounded in the reality of business. The Lab is a unifying space not only for emerging technologies, but also for designers, developers, strategists, and stakeholders too.”
IKEA has always been a forward thinking company and a company that has embraced internet marketing and interactivity from the early days of online shopping. This latest foray is another great example of IKEA embracing technology to create a better customer experience for their catalog shoppers.
McCann-Erickson was enlisted by IKEA to develop the tablet and mobile based application that will launch with the 2013 catalog in a few weeks. The catalog is sent to more than 200 million individuals world wide, and with the rise in smartphone use this should have a solid impact on sales. Using QR code style technology where your devices camera reads a marker on the catalog page, additional content is unlocked enriching the overall experience.
This is a great example of print and digital integration that enhances the overall user experience across the brand.