Digital Printing

Jack Daniel’s White Rabbit Saloon Promotion.

whiterabbit1I’ve written about the exquisite design work Stranger and Stranger creates for the beverage industry before. Their work never ceases to amaze me, and the bottle and packaging design for Jack Daniel’s White Rabbit is no exception.

To help promote the the new adult libation and the packaging design, designer Florent Carlier teamed up with ReflexParis to create a direct mail piece that was printed directly onto a wooden substrate. The limited edition promotion piece was based on the original design by Stranger & Stranger, and used a digital printing method to produce the final result. Even the white ink. Great work from both Florent Carlier, and Stranger and Stranger.

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“I wanted to print typography on wood. I was surprised to learn it was possible to do it by digital printing. Even with white ink!”

MOO Goes Luxe with your Business Cards.

If you are a designer that works with print, you know how important paper quality is to finished product. In today’s world, there are a million and one online digital printers that offer business card printing on the cheap. More often than not, the phrase “You get what you pay for” rings true with these.

About a week ago digital printer MOO introduced a new line of cards called “Luxe“.Printed on 600gsm (32pt), Mohawk Superfine paper with an optional color line sandwiched between the outside substrates of paper, these cards stand out. The cards are triple the thickness of standard business cards, and feature a stunning, tactile quality that you won’t find anywhere else with digital printers on the web. Oh and the cost won’t break the bank. 200 cards will run you about 100 bucks.

Founded in 2004, MOO produces millions of business cards, postcards and minicards monthly, all while maintaining a special place within the design community thanks to their high standards, and innovative processes.