digital strategy

Social Media is Not a Magic Bullet

This is a great video clip from Bonin Bough, the global director of social media from PepsiCo. In the clip he talks about PepsiCo’s healthy attitude toward social media and the role it plays in today’s world.

In the clip he talks about the fact that digital and social media cannot rehabilitate brands and how it isn’t a magic bullet. Something that seems very obvious, but is often missed by companies clamoring to get on the social media band wagon.