Take four and a half minutes and watch this video if you haven’t already seen it. This dropped yesterday on Vimeo and I have watched it multiple times, with good reason. Glen Keane’s passion for his craft, for storytelling, for the creative process is so infectious and inspiring, it keeps pulling me back.
Keane is one of the featured speakers at the Future of Story Telling Summit, and this promotional short for the conference shows just how excited he still is about the act of drawing, storytelling, and where technology is taking this world. When he puts on the HTC Vive headset and picks up the 3D painting app Tilt Brush you see how he is as excited today, as he was 4 decades ago when his career began. We all need to be this passionate about life and our careers. Truly inspirational.
Back in the 1930’s “The Illusion of Life” by Frank Thomas and Ollie Johnston introduced the 12 universal principles for animation. The principals were developed as a teaching tool for Walt Disney Studios and they still hold true today. This video by cento lodigiani walks through each of the principals set forth by Thomas and Johnston using an animated cube to illustrate the functional quality of each. It’s a fun little video clip that is a solid refresher for anyone animating content. In addition to the video there is a whole series of short animated GIF files for each available here.
At the end of the day, the new Frankenweenie iPad interactive book is really a big ad for Disney’s upcoming movie release. With that said, it is one of the best ad wrapped in an iBook experiences I’ve seen in a while. The content is engaging and relevant to the film. It gets the audience hyped about the film beyond anything standard broadcast and print ads could do, and it’s really fun. When was the last time you could say and advertisement was fun, or memorable, or something you would want to keep around and look at later? I could see this kind of rich storytelling experience becoming a new trend in promotional advertising. Especially since the content can be updated repeatedly through out the life cycle of the film.
This video and product has been out for a while, but somehow it slipped under my radar. Probably because I don’t have kids, and partly because I just missed it when the RSS feed came through my reader.
AppMates from Disney is a new line of Disney toys that comes to life when paired with a corresponding iPad application. This allows kids to use the tablet’s screen as a virtual play surface. AppMates is at first being released with toys from Disney•Pixar Cars 2. Each car has a sensor in the base that allows the car to be recognized as unique by the iPad application. There is no need for cables, or a Bluetooth connection. Put the toy on the screen and the interaction begins. All you need to do is download Appmates from the app store, and place the toy on the screen.
What I really like about this is the way Disney has been able to blend both physical and digital products to create a seamless experience. All of which is tied into other Disney product lines which helps to extend brand reach and alternate product sales. This is the kind of product that shows you can blend physical and digital product lines. Disney score points with me is they were able to launch the product line within 90 days of the movie release. Where they lose points is, this product didn’t launch at the same time as the main Cars 2 product offering. None the less great idea and execution from Disney.