Disney

Friday Inspiration. Glen Keane Steps into the Page.

Take four and a half minutes and watch this video if you haven’t already seen it. This dropped yesterday on Vimeo and I have watched it multiple times, with good reason. Glen Keane’s passion for his craft, for storytelling, for the creative process is so infectious and inspiring, it keeps pulling me back.

Keane is one of the featured speakers at the Future of Story Telling Summit, and this promotional short for the conference shows just how excited he still is about the act of drawing, storytelling, and where technology is taking this world. When he  puts on the HTC Vive headset and picks up the 3D painting app Tilt Brush you see how he is as excited today, as he was 4 decades ago when his career began. We all need to be this passionate about life and our careers. Truly inspirational.

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The Illusion of Life. 12 Principals of Animation.

Back in the 1930’s “The Illusion of Life” by Frank Thomas and Ollie Johnston introduced the 12 universal principles for animation. The principals were developed as a teaching tool for Walt Disney Studios and they still hold true today. This video by  walks through each of the principals set forth by Thomas and Johnston using an animated cube to illustrate the functional quality of each. It’s a fun little video clip that is a solid refresher for anyone animating content. In addition to the video there is a whole series of short animated GIF files for each available here.

 

The Frankenweenie iBook Promotion is Electrifying.

At the end of the day, the new Frankenweenie iPad interactive book is really a big ad for Disney’s upcoming movie release. With that said, it is one of the best ad wrapped in an iBook experiences I’ve seen in a while. The content is engaging and relevant to the film. It gets the audience hyped about the film beyond anything standard broadcast and print ads could do, and it’s really fun. When was the last time you could say and advertisement was fun, or memorable, or something you would want to keep around and look at later? I could see this kind of rich storytelling experience becoming a new trend in promotional advertising. Especially since the content can be updated repeatedly through out the life cycle of the film.

Get it here: http://iTunes.com/Frankenweenie

AppMATes from Disney. A Mobile Application Toy for the iPad

This video and product has been out for a while, but somehow it slipped under my radar. Probably because I don’t have kids, and partly because I just missed it when the RSS feed came through my reader.

AppMates from Disney is a new line of Disney toys that comes to life when paired with a corresponding   iPad application. This allows kids to use the tablet’s screen as a virtual play surface. AppMates is at first being released with toys from  Disney•Pixar Cars 2. Each car has a sensor in the base that allows the car to be recognized as unique by the iPad application. There is no need for cables, or a Bluetooth connection. Put the toy on the screen and the interaction begins. All you need to do is download Appmates from the app store, and place the toy on the screen.

What I really like about this is the way Disney has been able to blend both physical and digital products to create a seamless experience. All of which is tied into other Disney product lines which helps to extend brand reach and alternate product sales. This is the kind of product that shows you can blend physical and digital product lines. Disney score points with me is they were able to launch the product line within 90 days of the movie release. Where they lose points is, this product didn’t launch at the same time as the main Cars 2 product offering. None the less great idea and execution from Disney.

 

Airline_009

In 1938 Walt Disney started construction on his new animation studios in Burbank California. As construction progressed Disney was thinking about the interior spaces and furniture that would be used throughout the facility. One of the pieces he turned to was the chair he had commissioned in 1934, the Airline Chair. An iconic design bridging the space between art deco and what would become mid-century modern.  Produced in limited quantities for Disney, this chair was used throughout the Disney studios, in areas ranging from meeting rooms, to screening rooms to lounges.

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In 2009 Disney collaborated with Los Angeles designer Cory Grosser (Grosser teaches multi-disciplinary design at the Art Center College of Design in Pasadena, CA.) to update the original 1934 Airline chair. Grosser drawing inspiration from the past, while looking to the possibilities of current materials, and fabrication techniques created a stylish update to a classic icon. The Airline_009 is constructed from solid cdc milled walnut which helps create a more refined visual line to the frame of the chair. Another added benefit is lightness. The milling process maintains strength while allowing for a light thinner frame to be built. Unlike the original, the cushions on the new chair are injected polyurethane foam covered in Napa leather.

The new chair has a  nice contemporary look to it without discarding the heritage from which it grew. I’m sure Walt Disney would be happy with this.

Tron Legacy Promotional Time-Lapse.

I think this video has been around for awhile but I just stumbled upon it this morning.

To promote Disney’s film Tron Legacy, End of the Line, and Distillery Productions shot this time-lapse video of a 60 meter long mural being painted over a 4 day period of time in London. The shoot took place back in January, and was done with 2 Canon 5D MK2 cameras and a specially constructed 3D rig built by Inition. For full info on the project click here.

endoftheline.co

distilleryproductions.com

inition.co.uk

Get Your Tron On. Projection Mapping Queen Elizabeth Hall.

I seem to be on a projection mapping kick these days. Maybe it’s because there seems to be so much of it around as of late. If you happen to be in London in the month of December, you might want to stop by Queen Elizabeth Hall and check out the Tron Legacy projection mapping that is being hosted by Disney in conjunction with HP. The projection map is choreographed to the soundtrack by Daft Punk, and features images and motion graphics tied directly to the architectural topography of the building. Also, inside the building is a recreation of Flynn’s Arcade which includes the original TRON arcade game, the model Light Cycle, the TRON: Evolution video game and an HP Demo area with new HP ePrint Technology that can be used to print the photos taken at the event directly via email.