Big Gas Savings, Another Viral Video from Kmart.

I love this new viral campaign that was produced for Kmart by DraftFCB Chicago. Following on the success of “Ship my Pant’s” they have released a new online spot “Big Gas Savings” that follows the same line of humor.

The online advertising campaign promotes the $0.30 off per gallon deal for members who spend $50 or more at Kmart, with redeemable discounts at BP and Speedway. This spot, instead of inside a KMart store, takes place outside in the fuel line of a Kmart gas station, where excited customers talk about big gas (say it fast and think about the same line of humor as “Ship my Pants”) savings. Billy is back with his mother and father, along with a very big gas truck driver. The campaign’s Twitter tag is #biggassavings. Yes the humor is a little low brow, but the ad campaign does the trick. It makes you remember Kmart, and what Kmart is promoting. I can’t wait to see how far DraftFCB can take this. If you haven’t seen “Ship My Pants”, I embedded the video below for your viewing pleasure.

The Big Gas Savings campaign was developed at DraftFCB Chicago by chief creative officer Todd Tilford, executive creative director Jon Flannery, creative director/copywriter Berk Wasserman, creative director Todd Durston, group executive producer Chris Bing, working with KMart chief marketing officer Andrew Stein and VP creative Mark Andeer.


Design Friday. DraftFCB Print Campaign for Man vs Wild.

If you watch cable TV, you are probably familiar with the show Man vs Wild. Even if you have never seen the show, you have probably heard of it. The basis of the program is simple. Ex S.A.S. officer, Bear Grylls is dumped in some remote part of the planet with the clothes on his back, and not much more. For the next 60 minutes he shows you how to survive.

A large portion of the show is about finding food and water (key to your survival) and Bear Grylls goes to some great lengths to find food from highly unlikely, and quite often disgusting food sources. This series of print ads from New Zealand agency DaftFCB create a wonderful tribute to Bear Gryll’s adventurous palette.

The photography and Photoshop work is absolutely wonderful, and with a minimal amount of copy, they convey what one of the primary draws of the TV show is. Bear Grylls eating some really gnarly stuff.

Agency: DraftFCB, Auckland, New Zealand
Creative Director: Billy McQueen, Chris Schofield
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Julie-Maree Southen
Photo Retoucher: Denny Monk