Advertising condoms has to be a tricky proposition. You have to walk a fine line that establishes what the product is and does without coming off juvenile, or ignorant, and you have to leave a memorable message. Durex is running the “Protect Yourself” commercial shot by director Paul Santana via Supply & Demand Integrated.

The spot takes a humorous approach featuring a series of men shot in slow motion who wished they could turn back time. Men grimace as one by one they endure the pain and suffering sometimes associated with fatherhood, and their children’s lack of thought for the state of their fathers minds or the safety of their groins. This ad was named the best spec spot of 2013 by the AICP “Association of Independent Commercial Producers” and with good reason.