Duval Guillaume has developed a new interactive campaign for Carlsberg beer that is built around a Facebook application, a TV commercial and a viral YouTube video. The basic premise is how loyal are your friends to you. Something that is kind of ironic when you think about all those friends you have on Facebook, that you barley know. The campaign centers around the a phone call in the middle of the night. Your best friend is in trouble. Would you go out and help him/her? You can experience all of the craziness here on Facebook.
This kind of creeps me out and at the same time it made me laugh when I watched the way people responded to it. Alfa Romeo created a series of robot sandwich boards that would follow people in shopping malls. The sign would latch onto an individual, or group and then shadow them repeating the message, “There’s no getting away from an offer this good”.
The campaign was created by Antwerp based Duval Guillaume for Alfa Romeo Italy.