I’m a fan of Design Within Reach. I know that the name of the company is deceiving since their product line is not within the reach of many. I know DWR has also had it’s share of controversy in the past, and that many times you can find products they cary elsewhere. I’m a fan because they have championed high quality modern design, and exposed modern design to so many people over the last 15 years.
Today DWR introduced their new iPad app. While the app is primarily a shopping tool for DWR’s inventory of products, it is much more. The app is a rich interactive tool that features designer profiles, timelines, videos, interviews, a room designer and more. In many ways this app reminds me of an interactive book, similar to Phaidon’s Design Classics which was introduced for the iPad a few years ago.
DWR’s app is a nice example of the changing face of interactive content, and how the iPad and other tablets are forever changing the way we absorb and interact with digital content. While this app could be ported to a website, the result wouldn’t be the same. Like so many applications designed specifically for touch screen devices DWR’s app encourages the user to do more. It creates an experience that goes beyond online shopping, educating and inspiring. Even if you are unable to purchase the products that DWR sells, this app is a great resource for those interested modern design. By making the inspire and learn sections equal to the shopping section DWR has created an experience that is open to all and reinforces their brand. I hope we see more of this kind of thing in the future. Companies like IKEA have already jumped on this band wagon, and frankly I’d rather experience something like this over Amazon.com any day.
Recently I purchased a new bed frame from DWR that arrived at my house flat packed and ready for assembly. Like most pieces of build it yourself furniture, the instructions left allot to be desired. I understand the need to reduce instructions to bare bones visuals that can be read by anyone, in any country speaking any language, but at the end of the day they kind of suck. That is why I love this series of print ads for IKEA from Grabarz & Partner, Hamburg, Germany.
IKEA instructions can be tasking at their best, and having assembled enough of the stuff over the years, these print ads ring true on so many levels. I have to admit I have never had left over parts, or furniture that didn’t end up looking like it was supposed to, but there were times that I sat and stared at the graphic scratching my head desperately trying to figure out what the hell I was supposed to do with part A, and Slot B. (Get your minds out of the gutter people.)
This series of ads brings a level of humor to the reality that not all IKEA projects are as simple as you would like them to be, and that IKEA now offers an assembly service so you don’t have to stress. All three images are wonderfully shot and illustrate the frustration that many people feel when trying to build IKEA furniture.
Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Dirk Siebenhaar, Tom Hauser
Copywriter: Heiko Notter
Art director/Designer: Oliver Brkitsch
Photographer: Patrice Lange
The last week has been event filled as many of you may know. Along with adopting a new dog that had been dumped in the vicinity of Broadway and 31st, much more has been going on.
All of the artwork is now hung in the house and on Sunday, my younger brother Gavin and I rearranged all the walls in the house to reconfigure the internal space.The new layout opens up the media room and allows for a small sitting area for reading behind the couch. It also shortened the linear distance of the master bedroom creating a more functional space. We still need to figure out what to do with the extra wall though. The house really has one to many making it hard to really configure the home in the most efficient way. What I would really like to do is move it to the garage and use it for storage. The problem is that in order to get it out of the house, I’ll either have to lay it down on it’s side or take it apart. The former probably isn’t likely do to the size and weight of the unit. I guarantee it comes in at around 500 pounds of MDF dead weight, and at 8 and a half feet tall removing just isn’t a realistic option.
The one thing about moving the walls that has helped is I am now in a position to build out the media unit that will fit against the wall next to the kitchen. Thanks to design Within Reach, I’ll be building this out of Baltic Birch. The assembly instructions were on the DWR website with all of the dimensions. Rather than pay 650 bucks for MDF, I’m going with real wood and giving it a red analine stain. Plus by building it myself, I amgoing with glass shelving instead of metal. Wish me luck. I’m going to need it.
The one thing that I am having a hard time getting used to, are the drive by friendlies that happen all week long. People drive by and check out the house which isn’t to bad. What is bad are the people that have been walking up and peering in windows and insisting on coming in to look around. Yes it really has happened. Twice in the last 3 days. I asked Chris the former owner about it, and he confirmed that the drive ups and walk ups are a part of the house.
I need to get a new mailbox for the house. The current one is a standard arch top mailbox like you get at Home Depot for 20 bucks and it just doesn’t go with the house at all. So I started looking for contemporary mailboxes and a google search sent me to Design Within Reach. Now I want to say this up front, I have bought many things from DWR, but they can be a complete rip off on many items. Especially things that are not price controlled like Herman Miller and Knoll furniture. Here is a prime example.