To promote the opening of the grand opening of Westfield Stratford City on September 13th 2011, The Viral Factory created a video that counts down and shows off 100 years of fashion trends. The film is masterfully edited with great transitions between shots helping to create the changes in clothing and styles.
The film was directed by Jake Lunt, and was shot over a 4 day period of time in East London. There were literally hundreds of costume changes that had to take place, all of which had to be choreographed to music created by Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.
Since I posted the first set of photos from South Africa earlier this week I have received a ton of emails saying “great vacation pics. Please upload some more.” I want to point out that we wweren’t there on vacation. While not all of the photos are from Motherwell and the school where we built the playground, the trip had a real purpose. We were there to film a documentary and build a playground at the school.
The purpose of the trip was to call attention to what Mama Nozake is doing with the soup clubs, and how she is helping those that are HIV positive. The purpose of the trip was to show what kind of impact she is having in her community, and how she is fighting against great hardships in an attempt to improve the lives of so many with so very little. I am attaching a number of photos to this post. The reason we went is shown on the faces of the children in many of these photos. If you want more information about Nozake and the film, please go to the official film blog here.