This is such a simple idea, and it is executed so well. Each of the stingers for the 10th annual Al Jazeera International Documentary Film Festival were inspired by the the photography of Pol Ubeda Hervas. Director Omar Khalifa the metaphor of empty shoes as a testament to those filmmakers who are filling them and creating phenomenal documentaries around the world. The shots are simple. A slow, small tracking camera movement, with the action taking place in the shadow. Each visual represents an individual award: Best Director, Best Cinematography, Editing, Jury Award etc. Once again keeping it simple renders solid results. Love them.
Director: Omar Khalifa
Producer: Shereen Ali
Senior Producer: Jaime Siordia
Director of Photography: Chris Moon
Art Director: Yasmin Al-Naib
Assistant Producer: Ashiq Khan
1st AC: Cenon Costales
Editor: Rob Nield
Motion Design: Vlad Illiescu
Music: Pierre Serafini, The Shift
Driver and Support: Ibrahim
As someone who is deeply rooted in graphic design, who’s career began with hand lettering before computers, and is insanely fascinated by video, storytelling, and motion graphics, the video below makes me all happy inside. Gentleman Scholar has produced a video for HP that is chocked full of killer typography, amazing shots, solid editing, and graphic design. The short spot is timed and paced so fluidly, with a soundtrack and voice over that help keep you focused on the visuals. Love, love, love this.
Oftentimes we find that our creativity is reduced to the footprint of our computer screens. But what happens when the digital and tactile work in tandem? Teaming up with 180LA, Gentleman Scholar explored this notion with piece below for HP’s new “Sprout 3D-scanning PC.” Using handcrafted vignettes that make up the spot, and presenting a new frontier in creativity: “where digital innovation meets tangible reality, a world in which imaginations take flight.”
MATEL has taken a creative and effective way to capture two of the greatest cities in the world, Paris and New York. The video below was shot on his Canon 5D Mk III and edited together in a split screen format to show the similarities and differences of these two modern metropolises. Using realtime and time-lapse sequences MATEL stitches the two cities together with images that merge, intersect, and juxtapose each other. I couldn’t find any information on the editing and post processing techniques used to finish the film. I’m thinking it was pretty straight forward since it was all shot on the same camera and edited by one individual. Once a gain a simple yet powerful and creative idea beats special effects and heavy post processing. Enjoy.
Rolex has launched a new online video through its YouTube channel titled “The Rolex Way”. The two minute spot features a blend of live action footage, CG, and slow motions shots, combined with creative editing, and a well written script. The clip starts with a blend of CG papers floating past what looks like a live action shot of the Rolex headquarters.This entire opening scene could all be CG but it looks like a blend of the two. Moving through to an interior shot there is a tribute to the founder before a really nice post move into the live action shot of a person forging a rolex casement, with a really nice time re-mapped shot of hot molten steel hitting the crucible before swinging back to the pages of rRolex history and more solid CG work. This is a really well thought out spot with nice camera moves, timing, and a script that reinforces the brand, the quality of the product and the dedication to producing some of the worlds finest time pieces. Nice work for the folks at Rolex.