Rolex has launched a new online video through its YouTube channel titled “The Rolex Way”. The two minute spot features a blend of live action footage, CG, and slow motions shots, combined with creative editing, and a well written script. The clip starts with a blend of CG papers floating past what looks like a live action shot of the Rolex headquarters.This entire opening scene could all be CG but it looks like a blend of the two. Moving through to an interior shot there is a tribute to the founder before a really nice post move into the live action shot of a person forging a rolex casement, with a really nice time re-mapped shot of hot molten steel hitting the crucible before swinging back to the pages of rRolex history and more solid CG work. This is a really well thought out spot with nice camera moves, timing, and a script that reinforces the brand, the quality of the product and the dedication to producing some of the worlds finest time pieces. Nice work for the folks at Rolex.
So you wanna make a movie., but you don’t have a bunch of money. For a lot of people this would be the end of it. No money, no movie. The thing is though, you don’t need a ton of cash to make a film that looks great, tells a good story, and captivates your audience. The two Vimeo shorts below are a prime example of this. The first is “Not So Fast” by David Sandberg, a staff pick on Vimeo. The second is the behind the scenes film that show how the movie was made with a bunch of IKEA hardware and a Black Magic camera. Now, before you start saying “Oh yeah he had that killer camera, so his film looks amazing”, this could be done with any number of cameras, or probably even your phone. Sure, high dollar gear, and big budgets are nice to have, but not having them shouldn’t stop you from pursuing your goal.
You can’t go wrong with Shakespeare. Keeping in line with IKEA’s “The Wonderful Everyday” campaign, Juan Cabral of MJZ and a crew of 15 from MPC doing the VFX, created a dreamy spot featuring Prunella Scale reading from “The Tempest.” The 30 second spot features a woman falling from bed to bed over london, finally landing softly in her own bedroom as the voice over ends with “we are such stuff as dreams are made of, and our little life is rounded with a sleep”.
Watch the spot closely. There are loads of small details that could be easily missed. 2D creative director Bill McNamara and his team took their time adding detailed matt paintings, embellishments, and composited effects including a rocket plume. The technical and cinematic know how that went into this is pretty astounding. A number of shots were taken of a skydiver where the parachute pack has been painted out in post. Those shots are combined with studio green screen footage and plenty of CGI work. This is one that I hope gets a behind the scenes making of upload to YouTube soon. I’d love to get a closer look at how it was all done.
Joel Schat is a videographer that works for acompany called Roadtrippers.com that has given him the opportunity to travel and film nature at it’s finest. The five minute video below is his demo reel of 4K footage that he has shot over the last two years. The footage is absolutely breathtaking, and if you can watch it on the biggest screen possible with the sound turned up. For more info on the film, click through to Vimeo where there is more info and links to his other sites.
Inside the Edit is an online course launching later this summer for film editors. It is being billed as the World’s first creative editing course, and it might be. Much of what is taught about film editing focuses on the technical aspects and less on the creativity, leaving it up to the editor to find their voice over time. The course isn’t cheap. It runs £3000.00, or roughly $5000.00 US. That however is still less expensive than any number of physical courses, and much less expensive than four years of college. No I am not saying this will get you everything a four year college degree will get you. It might however supplement your basic understanding of film editing, and help you polish your creative skills when cutting your film together. Below is the really nice animated teaser for the online course, and a ten minute sample tutorial showing what the courses will look like. If the sample tutorial is an example of the final online courses, this is well worth the money.
Over the last two decades, the quality of desktop created 3D animation and CGI work has grown by leaps and bounds. The animation below was created by the Mill for D&AD’s opening title sequence. It was built in Cinema 4D, utilizing physics simulation and manual animation methods to achieve the working components of the rube Goldberg Machines. Not only was it created using desktop software, it was done with a small crew of animators and editors, which is another tribute to just how far computer generated design has come in the last couple of decades. This is really nice work with solid editing, sound s=design and animated sequences tying it all together. For full details on the process of how this was made, click the link above.
Design & Animation Studio: Mill+
Executive Producer: Luke Colson
Producer: Oana Anghel
Design Director: Nils Kloth, Douglas Bowden
Senior Art Director: Douglas Bowden
3D Lead: Oliver Harris
3D Artist: Matt Whitewood
2D Artist: Nils Kloth
Audio Track: Angell Sound
Serious editing built this clever spot for British store John Lewis. The ad celebrates John Lewis’ 150th anniversary on High Street, by creating an upbeat commercial built around the 1970 Kinks hit, “This Time Tomorrow”. The song is performed by the former lead singer of Supergrass, Gaz Coombs.
Over the course of the sixty second spot director Dougal Wilson and editor was Joe Guest create a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, changing and responding to their needs over the past 150 years. The piece is tied to a social media campaign around the tag line, “You’ve never stood still. Neither have we. And the hash tag #JL150″.