Elegante Press

Gerald Summers 1934 Armchair becomes a Business Card.

It’s a pretty well known fact that if you want your business card to get noticed, it better stand out from the crowd. There are plenty of ways to make this happen, but few of them are as fun as this card designed by Richard C Evans for Bentply, a London furniture shop that specializes in vintage, 20th century modern furniture.

The card was letterpress printed by Elegante Press on three layers of card for stability, and die cut so it could be punched out, and folded up to become a miniature 1934 plywood armchair designed by Gerald Summers. The card looks great unfolded with a great visual layout, and color pallet that precisely the aesthetic of mid 20th century instructional manuals. Punched out and folded up it becomes a hard to forget item that transcends typical business card design.