What a fantastic idea. You use the genetic code of someones DNA to create music. What a great advertising idea. You use Elvis Presley’s DNA to create a new composition and then seed that to other musicians asking them to create a completely new song based on it. That is exactly what Grey Brasil did for Rolling Stone magazine. The video below explains the process, and gives a bit of information about the results of the campaign at the end.

Working with Stewart Mitchell from East Lothian Grey Brasil used a single strand of Elvis’ hair to sequence his DNA. The code from the hair was translated into a MIDI track that was then fed into a more robust music application where the actual musical composition was generated. The whole process is as far as I’m concerned a hell of a lot more fascinating than the ad. to hear all of the compositions created from Elvis’ DNA click here to go to the dedicated website.