Elvis

Elvis DNA Sound. The King Rises Again.

What a fantastic idea. You use the genetic code of someones DNA to create music. What a great advertising idea. You use Elvis Presley’s DNA to create a new composition and then seed that to other musicians asking them to create a completely new song based on it. That is exactly what Grey Brasil did for Rolling Stone magazine. The video below explains the process, and gives a bit of information about the results of the campaign at the end.

Working with Stewart Mitchell from East Lothian Grey Brasil used a single strand of Elvis’ hair to sequence his DNA. The code from the hair was translated into a MIDI track that was then fed into a more robust music application where the actual musical composition was generated. The whole process is as far as I’m concerned a hell of a lot more fascinating than the ad. to hear all of the compositions created from Elvis’ DNA click here to go to the dedicated website.

Friday Inspiration. “CHERIE 25 Habillage”.

This is one impressive video for the launch of CHERIE 25 Habillage. Produced by  for Les Telecreateurs design, we have some really nice character animation, compositing, post production work and editing. Great work from Director Celia Rivière. This happy little short film is a great way to start your weekend and welcome spring.

Production company : Les Telecreateurs
Director : Celia Rivière

Character design : Charlotte Gastaut

Producer : Eric Nung
Character design : Charlotte Gastaut
Postproduction company : Mathematic
Postproducer : Hélène St-Riquier
Lead Animator: Sebastien Eballard
Animator: Nicolas Dabos