Having just returned from a four day business trip, and listened to tons of people bitch about first world problems that are really pretty damn meaningless, I was so inspired by the video below. The story is so compelling, proving that if there is a will, there is a way. This is the story of Mahabir Pun and how he brought wireless internet connectivity to his village in Nepal, after six years of hiking once a month for 2 days just to check his emails.
The short film is by Clemens Purner. It is filled with amazing scenery, great cinematography, and such a great story. This was so inspiring after my two hour shuttle ride from Fort Wayne to Indy where the driver expounded the hollow racist virtues of Donald Trump. After sitting in the lounge at my hotel last night listen to people gripe that the free meal they got from the conference they attended wasn’t good enough. After hearing all the dumb ass complaints at the airport this morning.
KLM has been a big participant in promotional marketing campaigns grounded in social media for sometime. The video below shows the latest from the Dutch airline. The “Must See Map” is built on suggestions of things to do, and places to see from friends responses to a social media query. It asks the traveler to simply ask friends in their social network where they have been and what they have done, then gathers all of this information into a single source.
What is great about this campaign is the fact that KLM will send you a print on demand high-res physical map. What I don’t like is the fact that the map will take 3 weeks to arrive, and there is no dedicated smartphone app. The free online site does a great job of integrating with all of the major social network players, allowing the traveler to gather vast amounts of tips but offers no dedicated smartphone app.
While the physical map is a cool souvenir for your trip, and ties to all the places your socially networked friends tell you to go; it is quite surprising that KLM didn’t take this one step further. A dedicated app is much easier to carry and use than a physical printed map. A dedicated app allows for recommendations to come to you long after the map is printed. A dedicated app allows the traveler to post feedback on friends recommendations. A dedicated app, takes the concept to a whole new level, and extends use far beyond the interaction of the website.
This is a great concept, and I hope that KLM goes a little further with it. KLM currently has 10 apps that they have developed for the iPhone, so I could see them taking this to a whole new level. When they do, “Must See Map” will be a home run.
I have never had a problem with the email app for my iPhone. I think as far as mobile devices go, the way iOS handles email is pretty damn good. That doesn’t mean there isn’t room for improvement. This is where Mailbox comes in. Finally a modern solution to a 30 year old way of sending information. That’s right email is 30 years old and pretty much functions the same way it did back then. Mailbox wants to improve on that, and I think they will.
I really love this animated infographic on data usage by Michael Rigley. He manages to take something, that to most people would be boring statistics and information, and convert it into a dynamic and rich display of captivating facts and figures.
If you ever wonder what happens to all that information you send to people via texts, emails, Facebook updates, Twitter etc. This little video will show you. One very interesting fact is how long cell providers keep the data you send on record. AT&T keeps every text and email you send via your phone for 84 months. That is 8 years people.