I used to spend hours in record store sifting through stacks of new and used vinyl searching for something new and unique. Just like book stores, record stores were a place to discover old favorites and new gems. A place to find music that you could share with your friends and so much more. there was something about the experience that will never be captured by an online experience, no matter what your source is, be it iTunes, Spotify, Amazon, eMusic, etc.

Predominant.ly designed and built by Open Work wants to change that. They want to bring to the online world the spontaneity of stumbling across a new find or an old favorite while searching for music.  The concept is really pretty clever. Based on color choices Predominant.ly  serves up groups of albums where the covers match your color choices. The data is pulled from iTunes which makes the entire catalog available.  The experience definitely lends itself to the concept of exploration in the digital space.