Environmentally Sexy

The Environmentally Sexy Fiat 500e.

I really love this new online campaign for the Fiat 5ooe zero emissions car. Fiat has produced a website titled “Environmentally Sexy” and is centered around the company’s “dating” site, EnvironmentallySexy.com. On the site you are asked a number of questions to help you select your perfect “Match”.  The site features information about the 500 lineup as well as testimonials and a way to sign up to receive additional information about the 500e. The part that I really like are the YouTube videos that were produced and integrated within the site. They have great production value, a good sense of humor, and hit all the right notes with the Fiat brand. Oh and from a motion graphics standpoint, the animated title is well… Sexy.