Since Farmville is one of the hottest online games going, it’s no surprise that Lady Gaga, or her massive marketing team has jumped on the the Zynga band wagon to promote her latest album.I have no idea what this cost the Gaga team, but you can bet it was a pretty penny since Zynga is all about building co-op deals that crank out millions for them in a short time frame.
GagaVille is a promotional game inside FarmVille that lets you grow all sorts of Gaga crystals, which allow you to buy selected songs from the new album before they are officially released using Zynga Game Cards. Gagaville will run until May 26th when the official album drops worldwide.
I’m going to assume that this campaign is doing really well based on the 600,000+ views of this clip so far on YouTube. Zynga hasn’t released any information on how many songs have been purchased, or how many people are playing Gagaville, but I have a feeling it’s quite a few which means this is money well spent by the record labels marketing team.
The excellent promotional video “Paws Up. Hoedown” was produced by EVB. Credits for the team are below the video.
Title: PAWS UP. HOEDOWN. Lady Gaga goes to Farmville.
Agency: Evolution Bureau (EVB)
Executive Creative Director: Stephen Goldblatt
Creative Director: John Reid
Art Director: Stephen Goldblatt, Aaron Feiger
Copywriter: John Reid, Jean Morrow
Motion Designer: Devin Croda
Executive Producer: Craig Batzofin
Agency Producer: Eric Rasco
Account Director: Martha Jurzynski
Production Company: Moxie Pictures
Director: Seth Gordon
Executive Producer: Lizzie Schwartz
Line Producer: Mary Rohlich
Director of Photography: Joshua Hess
Technologies Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins
Post Production: Method Studios
Flame Artist: Pete Mayor
Producer: Ananda Reavis
Executive Producer: Robert Owens
Colorist: Siggy Ferstl
Music: Lady Gaga “Born This Way”
Additional music: Beacon Street Studios, APM
Mix: Rohan Young, Lime Studios