Duval Guillaume has developed a new interactive campaign for Carlsberg beer that is built around a Facebook application, a TV commercial and a viral YouTube video. The basic premise is how loyal are your friends to you. Something that is kind of ironic when you think about all those friends you have on Facebook, that you barley know. The campaign centers around the a phone call in the middle of the night. Your best friend is in trouble. Would you go out and help him/her? You can experience all of the craziness here on Facebook.
Almost two years ago Google+ launched with great fanfare as a Facebook killer. It was going to be the hottest thing in social media. Two years and three redesigns later it is still struggling to find a place in the crowded social-media sphere.
I like Google+ but I never use it. I use it less than Facebook, which is saying something because the only thing I post to Facebook comes from this blog via Twitter. I really want to love Google+, but the fact that there are no built in hooks to allow posts from other social networks kind of limits my use of it. I want a dedicated way to have what I post on Twitter, Facebook, Instagram, Hipstamatic, Flickr, Tumblr and every other network show up in Google+ seamlessly. Without a third party browser extension, and without me having to copy and paste what I posted elsewhere in my Google+ feed.
Anyway, my micro rant is over. Below is a video showing the new layout for the redesigned Google+. Perhaps if Google is smart, they’ll listen to a growing number of people like myself, and open up the gate to their walled garden so it plays nice with the rest of the social world.
Everyone loves the Facebook. You can’t get away from it these days, and with Facebook Q1 revenue reached $1.46 billion, a 38 per cent surge year-on-year, which shows there’s no denying how popular and pervasive the service is. The problem however, especially for businesses, is that Facebook is 200 times more likely to cause malware threats than other social media.
According to the data security firm Palo Alto Networks, using Facebook in the workplace via your desktop computer and smart devices puts your business at risk of financial, password, and IP leaks.
The video below explains it, and since all the people in it have English accents I’m taking their word for it. Oh and the fact that Palo Alto Networks is a fairly respected data security firm.
“A new study by Palo Alto Network (PAN) has shown people using Facebook at work are unknowingly putting the company at risk by exposing it to ‘invisible malware’ and causing several damages including theft of financial data, intellectual property and employee passwords.”
Intel has always done a really solid job of promoting their brand and products. Intel is also a company that is heavily invested in digital convergence marketing tools, tying physical and digital spaces together quite well. One of their latest campaigns is “Push” an old school arcade game tied to a social media campaign, attached to a game where the grand prize is a new Ultrabook.
It’s a fairly simple concept. You connect with Facebook or Twitter and get in line. When your turn comes up, your name in 3D block letters is pulled by a robotic arm and placed on the table. Then those letters are pushed forward in the stack. If your name is the one to push it off stage, you win. The game plays out in real-time, streamed to the web.
Adobe, specifically Adobe Illustrator on Facebook is giving away posters of the iconic “Venus” that has symbolized the product since 1988. The poster features Venus rendered out of type, and was designed by Dylan Roscover. The only catch, and one that a lot of people won’t like, you have to “Like” it on Facebook to enter. Since that is something I refuse to do, I guess I’m out of the running. Other Adobe Illustrator fans toss your hat in the ring here.
When it comes to integrated marketing that leverages social media to it’s best you can’t do better than Old Spice.
The latest campaign to introduce the new line of wild scents is being handled by Mr. WolfDog, who is the new executive director of marketing. Along with a YouTube channel, he has a Twitter feed, a Tumblr page, a Facebook account, a hangout on Google+ (where internet users could apply to work as the WolfDog assistant #workforwolfdog) and an animated gif file.
Everyone of these spaces is branded with integrated elements that reach across the entire campaign and all of it’s touch points. In the first two days, the YouTube video alone has reached more than 250,000 people.
I’m not a golfer. I don’t own clubs and I can’t even remember the last time I was on the fairway or even at a driving range. It doesn’t mean I don’t like the game, it just isn’t in the forefront of things I do. If you are a golfer “GAME”, which has managed to raise 127,000 in funding on indigogo is probably something you are going to want.
GAME is a dynamically connected product that tracks, maps and records your round of golf automatically logging each stat. The wearable device connects to your smart phone or computer allowing you to review the entire game and improve skills. In addition it is socially aware allowing you to share your results with social network giants like Facebook and Twitter. GAME records every club you use, every swing you make, and calculates the key stats for each including your scoring, the number of putts, greens in regulation, driving accuracy and more.
The device is the brainchild of Galway, Ireland, John McGuire and a small team of engineers. The physical design of the product is by Yves Behar which gets extra points from me.