Once again Erik Qualman has posted an animated infographic about the power of Social media. While many of the stats remain the same as last years, one factoid jumped out at me. The Ford Escape Facebook launch generated more traffic than the Super Bowl TV ad. Love it, or hate it you can’t escape the impact that Social Media is having on the world of marketing and advertising.
Coca-Cola’s latest “Happiness Project” has landed at a mall in Seoul South Korea. This time it comes in the form of a giant interactive vending machine powered by a Microsoft Kinect. The premise is simple, follow the moves shown on screen and the better you do, the more free drinks you get. Like all games there are different levels of skill from easy to hard with the hardest giving away the most free drinks. If you watch the video, you can see just how successful this was with kids at the mall. Not only did the machine attract a crowd, but many of the kids stayed for an extended period of time watching others dance and compete. In addition to the physical presence of the vending machine, Coke added a social hook to it by allowing people that participated to upload photos to Facebook and Twitter as well.
My favorite part of this… If you are going to give away calorie packed sugar filled drinks. Make people exercise for them.
Anyone that ever reads my blog here probably knows I’m a big Instagram fan. I even like it in the post Facebook buyout world. With that said, it isn’t perfect. The video below is a humorous look at how not to suck on Instagram by filmmaker Casey Neistat. He is pretty opinionated about Instagram and what users should or shouldn’t do, but most of the points he makes are pretty spot on. Especially the storytelling component.
With the launch of the new James Bond movie “Skyfall” right around the corner, Heineken has launched an interactive social media campaign on Facebook. The social ad features a very high production commercial staring Daniel Craig, and involves an elaborate train ride through a snow filled European countryside.
The commercial is directly tied to an interactive game on Facebook that encourages participants to search for clues involving a mysterious briefcase, a bond girl, and nasty villeins. In typical fashion, the Facebook ad will ask to access your profile information, and probably flood your wall and timeline with all sorts of plugs for the beer and the movie.
Developed by Wieden & Kennedy Amsterdam, and shot at Shepperton Studios in the UK, the campaign includes references hardcore Bond fans will love including replica Bond film props used through the 60 second spot. The interactive component of the campaign, includes things like the Spectre ring from “Dr. No,” the Zorin industries and Spectre logos and the Faberge Egg used in “Octopussy” and many more items.
Oh, and in case you are wondering. The song featured in the spot is “Man Like That” by New Zealand singer-songwriter Gin Wigmore. You can get the song right here on Amazon.
I don’t do the Facebook check in thing very much. Most of the time I forget to, or just don’t care to. Part of it also has to do with the fact that my Facebook usage has dropped off considerably over the last 12 months. None the less it is the 800 pound gorilla of social networks, and scads of others do the check in thing. Not as many as Facebook or retailers would like though.
This is where RedPepper comes in. They have developed a system that allows you to check in with your face. It’s all very Minority Report if you ask me, none the less I could see where this can and will become a reality in your near future. If you haven’t already seen this, watch the video below, then click on the link above to read some of the press these guys are getting.
GoogleFiber competitor: ‘Bring it on’ – Kansas City Business Journal.
Wow, this just goes to show the arrogance of Time Warner Cable. It’s precisely this kind of arrogance, combined with what really is a bad product that will have so many jumping off the Time Warner band wagon. They really think they can compete? Anyone that reads my blog, follows me on Twitter, is in a Google+ Circle, or is my friend on Facebook, knows the kind of connectivity hell Time Warner Cable has put me through in the last year. I can’t believe I am the only one that gets just god awful service from these guys.
Telling Google to “Bring It” is pretty damn funny. Maybe they will be laughing out of the other side of their mouth come this time next year.
A friend of mine sent me a link to “Labbler” this morning raving about the clean easy to use UI design, and I have to admit it looks really nice. The thing is I don’t want to sign up to experience the whole Labbler site, so I’m not really sure how well it works.
According to the designers website, “Labbler is a music business community connecting Artists, Labels, Venues, Booking Agencies, Promoters and Fans. With Labbler you can create multiple pages for one account – e.g. pages of your Artists, Label and Booking agency. You can upload, search and share Artists, Music, Charts, Photos, Events, News and more. And there are many other features about to launch.”
Sounds good to me. If I were involved in the music business I’d sign up. The screen shots below give a pretty solid idea of how it works, and what the feature set is. From the look of the still images, this kind of feels like a mash up between LinkedIn, Pinterest, and Facebook, or what Myspace could have been if they had kept to their original band/music based roots.