When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky.
Over the last 7 years director Cyrille Smaha has produced a series of stunning animations for Chanel in her signature style. The 27th episode landed on Vimeo about 4 days ago and it is once again an absolutely stunning piece of work.
Her unique blend of collage and motion graphics sets her work apart while lending a unique voice to the legacy of the French fashion house. If you have the time I highly recommend watching all of these starting with number one. Some of them are in French, but don’t let that bother you if you don’t speak the language. These are a visual treat and hearing them in French ads to the mystique in my opinion.
What happens when you take a few beautiful young people and shoot them with a Phantom Flex 4K camera with the frame rate cranked up to a couple hundred frames per second? You get the ad below for Barbour clothing. Produced by Gramercy Park Studios, the long form one minute and thirty second spot introduces a new line of clothing featuring Pantone colors. The spot has some really nice slow motion cinematography with the beautiful young people being pelted with handful’s of colored powder. No voice over, no editorial, no call to action, just people turning through the clouds of colored dust and emerging at the end to reveal the new line all set to a catchy pop tune.
EDITING: Vee Pinot
FLAME: Mark Beardall, Stephen Miller, Andrew Curtis
COLOUR: Ben Rogers
POST PRODUCER: Magda Krimitsou
Menswear Dog is absolutely brilliant. How this blog escaped me for so long I have no idea. Watch the video below and then click through to experience the most fashionable dog on the planet. If your lucky you can be as fashionable as Menswear Dog.
In the modern world, you are probably photographed, or on film more now than ever before. Because of this, shouldn’t you look your best? “I am Dandy” from Gestalten, explores the phenomenon of the return of the elegant gentleman. The video below is a series of interviews of the subject of the book, as well as the author, and photographer. Gentlemen, watch this short film, take off your ball cap, and think about taking a little pride in what you have on. They say clothes make the man. You don’t have to look like an Edwardian fop, but you might want to dress it up a bit.