Fast Food

McDonald’s Super Straw for Shamrock Shake’s.

So what do you do when you are the largest fast food provider in the world and you have just invented a layered two flavor shake that needs to have those flavors mix while eating? You hire a bunch of aerospace engineers to design a new straw for you, and that is exactly what McDonald’s did for the new Chocolate Shamrock Shake, one of four new seasonal McCafé beverages.

The new McCafé beverage has dual layers of chocolate shake below mint Shamrock Shake, and the new recipe presented McDonald’s with a unique challenge. How do you deliver the ideal flavor ratio of 50% chocolate and 50% mint in each sip, versus enjoying each flavor separately with a traditional straw. To solve the problem McDonald’s turned to highly-qualified engineering firms. JACE and NK Labs created the probably-more-revolutionary-than-actually-needed Suction Tube for Reverse Axial Withdrawal strawThe STRAW’s j-shape provides optimal flavor flow dynamics.

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Due to the STRAW’s unique design, only 2,000 were produced in time for Shamrock Shake season and it will only be available in select participating restaurants with the purchase of a Chocolate Shamrock Shake. Visit mcdonalds.mwnewsroom.com/US to learn where and when the lucky few will be distributed. (I don’t want the shake, but I definitely want the straw). And, like the seasonal offering of the McCafé Shamrock Chocolate offerings, the STRAW is also available for a limited time.

“It was a puzzling assignment but one with an ambitious goal,” said Seth Newburg, principal engineer and managing partner at NK Labs. “From a physics perspective, it’s actually quite difficult to deliver a proportional amount of both chocolate and mint flavors with each sip. But that’s exactly what we did. It’s a marvel of fluid dynamics. Thanks Fibonacci sequence.”

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Put Your Happy Goggles On.

Pretty much everyone knows what a McDonald’s Happy Meal is. What most people don’t know is, while he didn’t invent the concept, Bob Bernstein of Bernstein Rein advertising in Kansas City polished the concept into what it became. That however has little to do with this post. The video below is for “Happy Goggles” McDonald’s foray into the world of VR and an attempt to sell more Happy Meals. The concept is pretty straight forward, the box has a lens kit instead of a toy. The box becomes the viewer, that your kids use to interact with a game designed for McDonalds. Right now it is being tested in Sweden, but I have a feeling they will roll this out worldwide if it shows any kind of success. The link to the website above goes to a fairly slick site that explains how it works and shows the game in action.