Most people never realize just how much work goes into producing a TV commercial. For the most part what we see, if we are fast-forwarding over them, is the fifteen-second edit of the original sixty-second spot. They whiz by in a blip sandwiched between other ads that blend into a seamless stream of no one paying attention. But occasionally someone posts a video showing how things get done.
Have you ever wondered how they match the 3D animations to live action footage? Blend shots together? What the total production of a video looks like? The video below for Canal+ shows you. No it doesn’t go into any lengthy detailed VFX breakdown, but it does give you a pretty solid idea of what it took to produce the promotional spot titled “The Kitchen”.
The weekend is here and in my neck of the woods its going to be unseasonably cool and rainy. That means I’ll be spending plenty of time inside reading and watching videos. One that I’ll be spending ten minutes with is the video below. Tony ZhouHow does an Editor Think and Feel?. Zhou has been a professional editor for ten years, and in this ten minute video he discusses things like, How do you know when to cut?” Is it instinctual? Is it experience? Is it training? So how does an editor think and feel? I’m going to find out.
UK paint company Dulux has released a new TV spot where the world is a colorless environment that reminds me of some Orwellian future world. According to a study that Dulux commissioned, the United Kingdom is “sleepwalking into a colorless future, with color gradually draining out of all elements of life.” I don’t really see that, but it makes for a great ad.
BBH London and director Daniel Wolfe teamed up with London based Glassworks to produce the spot which in the behind the scenes videos you’ll see was a massive undertaking. The spot is really well produced and feels like the trailer to a Hollywood blockbuster. The behind the scenes stuff though is really fascinating, and sheds light on the production that went into making this all come together.
This is a great behind the scenes video, because the guy that made it actually talks about what they did and how they did it. Most of the time the Behind the Scenes stuff is just a bunch of clips that show the build and shoot without much insight or detail. This goes a bit further, letting you know things like inspiration, actual gear used, and process. Below the Behind the Scenes, is the final music video they produced.