Most people never realize just how much work goes into producing a TV commercial. For the most part what we see, if we are fast-forwarding over them, is the fifteen-second edit of the original sixty-second spot. They whiz by in a blip sandwiched between other ads that blend into a seamless stream of no one paying attention. But occasionally someone posts a video showing how things get done.
Have you ever wondered how they match the 3D animations to live action footage? Blend shots together? What the total production of a video looks like? The video below for Canal+ shows you. No it doesn’t go into any lengthy detailed VFX breakdown, but it does give you a pretty solid idea of what it took to produce the promotional spot titled “The Kitchen”.
The weekend is here and in my neck of the woods its going to be unseasonably cool and rainy. That means I’ll be spending plenty of time inside reading and watching videos. One that I’ll be spending ten minutes with is the video below. Tony ZhouHow does an Editor Think and Feel?. Zhou has been a professional editor for ten years, and in this ten minute video he discusses things like, How do you know when to cut?” Is it instinctual? Is it experience? Is it training? So how does an editor think and feel? I’m going to find out.
UK paint company Dulux has released a new TV spot where the world is a colorless environment that reminds me of some Orwellian future world. According to a study that Dulux commissioned, the United Kingdom is “sleepwalking into a colorless future, with color gradually draining out of all elements of life.” I don’t really see that, but it makes for a great ad.
BBH London and director Daniel Wolfe teamed up with London based Glassworks to produce the spot which in the behind the scenes videos you’ll see was a massive undertaking. The spot is really well produced and feels like the trailer to a Hollywood blockbuster. The behind the scenes stuff though is really fascinating, and sheds light on the production that went into making this all come together.
This is a great behind the scenes video, because the guy that made it actually talks about what they did and how they did it. Most of the time the Behind the Scenes stuff is just a bunch of clips that show the build and shoot without much insight or detail. This goes a bit further, letting you know things like inspiration, actual gear used, and process. Below the Behind the Scenes, is the final music video they produced.
The spot below for Travel Bird by Woodwork might have you thinking it is a green screen composite with a nice blend of CGI and live action footage. The reality is, it’s all live action, and the second video shows you exactly how it was done. Inspired by the symmetry of director Wes Anderson’s films, Woodwork set up a series of still compositions that the actress would move into and out of in a single camera move/shot. The entire spot is a synchronized move that follows the actress on a dolly as she moves through he set. The making of video is really worth watching as it takes you from preproduction and visualization, all the way through post.
Serious editing built this clever spot for British store John Lewis. The ad celebrates John Lewis’ 150th anniversary on High Street, by creating an upbeat commercial built around the 1970 Kinks hit, “This Time Tomorrow”. The song is performed by the former lead singer of Supergrass, Gaz Coombs.
Over the course of the sixty second spot director Dougal Wilson and editor was Joe Guest create a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, changing and responding to their needs over the past 150 years. The piece is tied to a social media campaign around the tag line, “You’ve never stood still. Neither have we. And the hash tag #JL150″.
Carlos Lascano released the third part of a trilogy of short films on Vimeo about 4 months back. I’m not sure how I missed this since the first two A short love story in Stop Motion, and A shadow of blue, were two animated shorts he did that blew me away. None the less “Lila” skipped past my radar and when it dropped back in January.
Lascano‘s Lila is wonderful story that is a blend of live action and animation where the main character paints the world as she wants to see it, creating a magical space to experience life in. The film has a great look to it, and the musical score is a perfect match for the mood of the film. There are two videos below. The first is Lila, the second is an interview with Lascano and behind the scenes footage that gives solid insight into the storyline, and his vision. If you want to help Lascano on his film festival run, click here.