Film Production

Woodwork, TravelBird.

The spot below for Travel Bird by   might have you thinking it is a green screen composite with a nice blend of CGI and live action footage. The reality is, it’s all live action, and the second video shows you exactly how it was done. Inspired by the symmetry of director Wes Anderson’s films, Woodwork set up a series of still compositions that the actress would move into and out of in a single camera move/shot.  The entire spot is a synchronized move that follows the actress on a dolly as she moves through he set. The making of video is really worth watching as it takes you from preproduction and visualization, all the way through post.

High Street Store John Lewis Celebrates 150 Years in 60 Seconds.

Serious editing built this clever spot for British store John Lewis. The ad celebrates John Lewis’ 150th anniversary on High Street, by creating an upbeat commercial built around the 1970 Kinks hit, “This Time Tomorrow”. The song is performed by the former lead singer of Supergrass, Gaz Coombs.

Over the course of the sixty second spot director Dougal Wilson and editor was Joe Guest create a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in their customers’ lives, changing and responding to their needs over the past 150 years. The piece is tied to a social media campaign around the tag line, “You’ve never stood still. Neither have we. And the hash tag #JL150″.

“Lila” a Short Film by Carlos Lascano.

 released the third part of a trilogy of short films on Vimeo about 4 months back. I’m not sure how I missed this since the first two A short love story in Stop Motion, and A shadow of blue, were two animated shorts he did that blew me away. None the less  “Lila” skipped past my radar and when it dropped back in January.

Lascano‘s Lila is wonderful story that is a blend of live action and animation where the main character paints the world as she wants to see it, creating a magical space to experience life in. The film has a great look to it,  and the musical score is a perfect match for the mood of the film. There are two videos below. The first is Lila, the second is an interview with Lascano and behind the scenes footage that gives solid insight into the storyline, and his vision. If you want to help Lascano on his film festival run, click here.

“The Reader” Give That Man A Bell’s.

Over the weekend I came across a long format commercial for South African whiskey distiller “Bells”. The two videos below show the full length commercial and the behind the scenes documentary that was produced to show the strategic thinking behind the spot. The commercial itself, is a touching and heartwarming look at a man’s growth to literacy.

The product and the tag line don’t even make it into the spot until the last 5 seconds of the 2 minute commercial. It doesn’t matter, this is not a hard sell commercial. It is however extremely effective, having hooked the viewer, and pulled you all the way through the story.If you are a content producer, videographer, story teller, or anyone that works with dynamic media, the second video is well worth watching for the  King James insight about the thinking that went into this piece.

“The Reader” was developed South African agency King James. The team consisted of;

  • Chief Creative Officer Alistair King,
  • Executive Creative Directors Devin Kennedy and Matt Ross,
  • Creative Director Mike Wilson,
  • Art director Cameron Watson,
  • Agency Producer Caz Friedman
  • Bell’s Whisky Brand Manager Thandeka Mgqumeya
  • Marketing Manager Thami Silwana.
  • Director Greg Gray for Velocity Films with Producer Helena Woodfine