Film Production

“The Reader” Give That Man A Bell’s.

Over the weekend I came across a long format commercial for South African whiskey distiller “Bells”. The two videos below show the full length commercial and the behind the scenes documentary that was produced to show the strategic thinking behind the spot. The commercial itself, is a touching and heartwarming look at a man’s growth to literacy.

The product and the tag line don’t even make it into the spot until the last 5 seconds of the 2 minute commercial. It doesn’t matter, this is not a hard sell commercial. It is however extremely effective, having hooked the viewer, and pulled you all the way through the story.If you are a content producer, videographer, story teller, or anyone that works with dynamic media, the second video is well worth watching for the  King James insight about the thinking that went into this piece.

“The Reader” was developed South African agency King James. The team consisted of;

  • Chief Creative Officer Alistair King,
  • Executive Creative Directors Devin Kennedy and Matt Ross,
  • Creative Director Mike Wilson,
  • Art director Cameron Watson,
  • Agency Producer Caz Friedman
  • Bell’s Whisky Brand Manager Thandeka Mgqumeya
  • Marketing Manager Thami Silwana.
  • Director Greg Gray for Velocity Films with Producer Helena Woodfine

Greg Packer, The Most Quoted Man in News.

The short film below is a collaboration between film maker David Watson and the New Yorker magazine. It features “Greg Packer” if you don’t recognize the name right off, you will when you watch the film. Greg is an average guy with an uncanny skill at making many, many media appearances. The short film features great editing and post production work that really helps bring out Packer’s story. Love him or hate him this will put a smile on your face.

Disney XD “Chain Reaction” Indents.

PostPanic has produced a series of indents for DisneyXD Netherlands promoting the summer theme of “Chain Reactions”. Directed by Erwin van den IJssel the short spots feature Rube Goldberg machine interactions crafted entirely out of objects kids could find at home. His goal was to capture the childhood joy of building things that would make your parents scratch their heads with a complete lack of understanding.

The main characters of each piece are cuts outs of the kids themselves with snapshot photos pasted on each of the cardboard figures. Because the indents are for Dutch TV, Disney XD specified that they have a very specific “Dutch” feel to them. To insure that look was achieved Erwin van den IJssel and PostPanic dressed the sets with recognizable Dutch materials and products, using various food packaging and products  to create each scene.

Each indent is story driven, and captures the playful joy of childhood and summer fun.

CREDITS

Project: Disney XD Idents

Client: The Walt Disney Company Benelux,
On-Air Manager: Nancy Theunissen, The Walt Disney Company Benelux
Promo Producer: Elmar Scharff , The Walt Disney Company Benelux

Production Company: PostPanic
Executive Producers: Ania Markham, Jules Tervoort, PostPanic
Director: Erwin van den IJssel, PostPanic
DOP: Hessel Waalewijn
Producer: Liene Berina, PostPanic
Senior Producer: Annejes van Liempd, PostPanic
Art Direction: Roger Denton; Design, Nicole Nieuwenhuis, Jelier&Schaaf
Music and Sound Design: Jochen Mader, Audionerve
Post-Production: PostPanic
Editor: Ine van den Elsen, PostPanic
2D Artists: Doma Harkai, Donat Ertsey, PostPanic
Production Assistant: Alba Sueiro, PostPanic

Fear of Flying with No Stop-Motion.

Below are two videos. The final “Fear of Flying” and the Making of film that shows how much work goes into something like this. “Fear of Flying” has one more awards than you can shake a stick at, and rightfully so. The film has a great story line and character development, and the animation and post work have great production value.  Oh and there is no stop-motion technique used on this film. Watch the Making Of to see how they did it.

A Before and After Look at The Great Gatsby’s Post Production Work.

Whether you liked the latest version of The Great Gatsby or not, you have to admit it was a visual feast. The amount of visual effects, color grading and post work that went into creating the final movie was an absolutely gigantic undertaking. Chris Godfrey, the VFX supervisor on the film released a before and after reel of a number of the VFX shots from the film that show the sheer amount of post production that goes into a Hollywood movie like this. 7 different post houses worked on the final look of this film. Massive hat tip to the people at Animal Logic, Rising Sun, Iloura, ILM , Prime Focus and Method.

A Fresh Approach for OFFF 2013’s Main Title Sequence.

The opening title sequence or main title feature that usually gets shown at a conference often becomes a showcase of abstraction and effects. There is nothing wrong with that, but it is nice to see something that takes it in a different direction.

The main title sequence for the 2013 OFFF conference does just that. Form creates a wonderful story that introduces all the speakers seamlessly weaving them into the narration and storyline. As you watch you’ll see how the names of all the speakers are merged with the memorabilia and souvenirs collected through out the narrators journeys. This title sequence is full of wonderful shots, great editing, and yes special effects. The kind of effects that don’t overpower, but enhance the storyline and help bring the piece to life.

For the entire backstory on this production click here.

Concept, direction and screenplay


Ashley Govers, Jurjen Versteeg and Wouter Keijzer

Edit
Wouter Keijzer

Color correction and visual effects
Jurjen Versteeg

Set design
Ashley Govers

Music and sound design
Ben Lukas Boysen

Cello Performed by
Cordula Grolle

Recorded by
Jochen Mader At Audionerve

Drawings
Jan-Maarten Nachtegeller

Narrator
Nick Smith

Actor
Caspari de Geus

Production year: 2013

Storytelling in 60 Seconds.

The art of editing film takes time to learn and perfect. The subtleties and finesse required to help finish the story through editing is truly a craft that must be mastered through years of trial and error as you perfect your skills. Editing a 60 second short can be even more challenging because you have compress the entire story in such a short time frame.

South African film editor Johan Walters had the opportunity to Bauke Brouwer’s film “The Fallen”  for International One Minute Film Festival in 2011. Below is the short that he edited, and an interview with him discussing his technique, the decisions he made, and the final result. The two YouTube videos are the interview first followed by the final film. Pretty Interesting stuff.