Final Cut Pro

Wide Web World by Paul Wex.

OK this is one impressive use of technology, meets inventive video creativity.  captured what could best be described as virtual city scape fly overs using Nokia 3D Maps on the site He then edited the clips together in Final Cut Pro 7 and did his post work in the same tool.

All the shots are virtual. The movement is done by panning the virtual camera by hand over the various cityscapes. It’s a nice concept, and a nice piece of work. His edits are timed to the music, and while there are some hiccups in the video captures, it doesn’t impact the overall look of the finished work.

Update, Final Cut Pro X: It’s a Big Deal but is it a Good Deal?

My Friend Tim sent me an email this afternoon from the floor at NAB. He was in attendance last night when Apple made its big announcement.

Tim Stout, reporting from NAB in sunny Las Vegas Nevada.

Apple took over the stage at the “Vegas Final Cut Pro Supermeet” last night to a capacity crowd of 1800 at Ballys last night. Randy Ubillos started the show at 7:00 sharp, and jumped right in to introducing the new version of Final Cut X. One hour later, the sneak peek was done.

They should’ve changed the name. It’s new from the ground up. New UI, scalable, many new features- some catch up with the rest of the NLE world, some leaping ahead. One big leap ahead is Color management specifically, with the ability to pick a clip and have other clips match its color palette. Very easy like all the new features. No tracks in the timeline. Cuts are just dropped into the timeline. Curious that some traditional terms like “scrubbing” have been Apple-ized to “swiping” or something.

It was just a sneak peek but this new “super iMovie” (or iCut as your blog host calls it) version left many wondering about integration with 3rd party filters and workflow with the rest of the production suite. I heard insiders wondering about integration with other hardware and media. Seeing how much Apple likes Adobe makes me wonder if you can import things Photoshop or illustrator files.

When it was announced that it will be available as a download in June for $299, the room exploded. Ok, it’s a big deal but the fact that Apple finally did something to an app that has been dormant for a while makes it a good deal.

NAB Editors Lounge, and the Future of Final Cut Pro.

Starting last Saturday the NAB pre-show kicked off in Las Vegas Nevada. For those of you that don’t know, NAB is the largest conference/trade show in the world for video and film production. Each year the “Editor’s Lounge” hosts a pre-show panel discussion to talk about the future of the industry and the tools that editors, compositors, and post production teams use.

This year, the talk centered around the new version of Final Cut Pro for the most part and the direction that Apple is pushing the industry. I was a Final Cut user.I had used it since version 1, simply because I couldn’t afford an Avid system, and at the time Adobe Premier sucked. Final Cut wasn’t perfect, but it was in a price range that fir my budget, and it ran on most Mac hardware. About two years ago, I made the big switch. I dumped Final Cut and the DVD Studio suite and went exclusively with Adobe product using the CS4 MAster Collection. My choice was based on a few things:

1. All Adobe products integrated seamlessly which is critical to my workflow.
2. Adobe supports Blueray. Apple does not.
3. Adobe products preview and render about 10 times faster than Final Cut, and it’s associated products.
4. Adobe’s regular upgrades tend to push their product forward on a more consistent basis.

After making the switch I never looked back. Adobe Premier isn’t perfect, just like Avid or Final Cut, but the integration with After Effects, Photoshop, Illustrator, Soundbooth, and Encore make it a solid choice for me.

So what does all of this have to do with the Editor’s Lounge talk? Well if you watch the video below, you will get to hear industry experts talk about the upcoming upgrade to Final Cut, it’s possible future, and where Apple is probably going to take the product line in the future. There are 4 videos. Each is about 15 to 20 minutes long, and if you are an editor that works with Final Cut, Avid, or Premier it’s worth a watch. There are loads of topics beyond the new Final Cut predictions, all of which relate to the business of creating moving content.

If you want to jump to specific topics, I have listed subjects with time markers below.

Video 1 subjects:

3:00 The New Final Cut Pro, as seen by Mark Raudonis
10:16 What is a cord cutter?
11:05 The Future of content delivery
14:17 New hardware vs. user interface of NLEs
14:50 Support, Apple vs. Avid
17:09 The new Avid company
18:30 Apple’s media future
18:55 Speculation on FCP X

Video 2 subjects:

0:08 New GUI (Graphical User Interface) for NLEs
3:17 Lucas talks about new media
5:31 Storytelling, the basics of our craft
6:30 Oblong Industries, the “Minority Report” GUI
8:17 Adobe, Vegas, Lightworks
8:43 Avid Media Composer 5.5
9:58 Crowd-sourcing video editing
11:57 The commoditization of media creation
13:05 Demand Media, is it our future?
14:58 The new business model for editors, producers, etc.
16:19 We have to think beyond 1 screen

Video 3 subjects:

0:00 Is tape dead? HDCAMSR production stopped.
6:23 Archive solutions, who, what & where?
9:28 Digital delivery over the internet
10:17 Thunderbolt (Light Peak) & the future impact
12:55 New cameras and post workflows

Video 4 subjects:

0:00 3D – Workflows, issues, solutions
6:53 Q&A – File Based Delivery, QC
8:03 Q&A – Shoule I learn current FCP
8:41 Q&A – Reality shows in 3D
10:37 Q&A – Where is Avid Symphony
12:13 Q&A – What impact will the CALM act have
13:11 Q&A – What is Avid DS
16:13 Q&A – Where to learn 3D post
20:26 Q&A – Best NLE for editing 3D
21:33 Q&A – How to QC 3D