Final Cut X

Update, Final Cut Pro X: It’s a Big Deal but is it a Good Deal?

My Friend Tim sent me an email this afternoon from the floor at NAB. He was in attendance last night when Apple made its big announcement.

Tim Stout, reporting from NAB in sunny Las Vegas Nevada.

Apple took over the stage at the “Vegas Final Cut Pro Supermeet” last night to a capacity crowd of 1800 at Ballys last night. Randy Ubillos started the show at 7:00 sharp, and jumped right in to introducing the new version of Final Cut X. One hour later, the sneak peek was done.

They should’ve changed the name. It’s new from the ground up. New UI, scalable, many new features- some catch up with the rest of the NLE world, some leaping ahead. One big leap ahead is Color management specifically, with the ability to pick a clip and have other clips match its color palette. Very easy like all the new features. No tracks in the timeline. Cuts are just dropped into the timeline. Curious that some traditional terms like “scrubbing” have been Apple-ized to “swiping” or something.

It was just a sneak peek but this new “super iMovie” (or iCut as your blog host calls it) version left many wondering about integration with 3rd party filters and workflow with the rest of the production suite. I heard insiders wondering about integration with other hardware and media. Seeing how much Apple likes Adobe makes me wonder if you can import things Photoshop or illustrator files.

When it was announced that it will be available as a download in June for $299, the room exploded. Ok, it’s a big deal but the fact that Apple finally did something to an app that has been dormant for a while makes it a good deal.

Final Cut X, A Much Needed Update.

Last night my friend Tim started sending me text messages from NAB as Apple showed off the new Final Cut X editing suite. All week long there has been speculation that it would be kind of like iMove on steroids, but from the things I am seeing on various websites this morning, I think that might be a bit of an understatement.

The whole application has been rebuilt from the ground up to take advantage of OSX 64bit architecture, which means bigger, faster and better.It also means that Final Cut can handle 4K footage on 8-core editing systems, thanks to Snow Leopard’s Grand Central Dispatch feature. The big things for me, that might make me start using Final Cut again are the new price point, and more importantly Final Cut will always be rendering instantly in the background which means instant preview and editing on the fly much like you do in the latest version of iMovie.

In addition to continuous background rendering, Final Cut added:

  • magnetic timeline, people detection, instant color matching between media clips
  • editing before media ingest, image stabilization during import (that is a huge plus)
  • shot detection, the ability to detect medium shots, close-ups, long shots during import
  • Audio clean-up, with options to eliminate hum or rumble during import
  • Non-destructive color balance as media is being ingested
  • Range-based keyword search
  • Clip connections: (primary audio and video are locked synced together)
  • Inline precision editor:  (double-click on the seam between 2 clips and the timeline opens up to show what’s outside the handles)
  • Smart collections
  • Pitch-corrected audio skimming
  • Auto-syncing audio waveforms
  • Scalable rendering
  • Resolution independent playback system, plus a ton of other tweaks as well.

Final Cut X will be available for download from the Mac App Store in June, for just $299.