Flat Design

Einer Nerman

Simple illustrations, limited color pallets, flat styling, rich typography. Sounds like I am talking about the latest design trends that have been gaining steam for the last year or two. I’m not. I’m actually talking about the wonderful music book covers designed by Einer Nerman between the 1912 and the mid 1930’s. The images below are indicative of the early dominant style of this prolific designer that worked throughout most of the twentieth century from the early 1900’s through the late 1980’s.

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IBM and Dress Code.

Three new spots for IBM from  continue to promote the current look of the IBM brand with limited color pallets, a flat design aesthetic, and solid scripts promoting what could be a rather boring subject. These simple ads feature voice over work from actual IBM employees that explain the problem and offer up a solution based on IBM technologies. I hope that the AOR for IBM keeps this look going, because it is really working for them in all their marketing channels from print to interactive, to broadcast.

 

Paris vs New York by Vahram Muratyan.

French graphic designer and illustrator Vahram Muratyan has created a set of wonderful flat, minimalist illustrations for his blog and a new book titled Paris versus New York. The series is a comparison between two of the greatest cities in the world, and offers a unique look at the cultural and cosmetic differences between the two. Vahram started by originally posting illustrations such as baguette vs bagel or Eiffel tower vs Statue of liberty up on his blog parisvsnyc which became popular enough that he has released 3 books of the comparisons. The illustrations are also available as framed prints up to 28 by 36 inches in size.

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Al Boardman Animates the Oscars Special Opener for Charlie Rose.

With the Oscars taking place a couple of nights back, the buzz surrounding the event and the movies is still fresh. For Charlie Rose ‘Oscars Special’,   was asked to produce the animated opening sequence. The one minute animated intro sequence features 8 Oscar nominated films with actors and directors that had previously appeared on the Charlie Rose show. The piece originally aired on PBS on 27th February 2014 a few nights before the Academy Awards event, and the look Boardman created for it is great. Capitalizing on the flat design look that is so popular right now Boardman captures the essence of the films with fluid transitions, smooth animation, and solid sound design supporting each sequence.

Homeboy Animates “Microsoft – ¡Déjate llevar!”

Below is a fun little spot for Microsoft Mexico that dropped right before Christmas last year. The piece was created by  for Wunderman agency and Microsoft. Featuring a vibrant color pallet, flat graphics, and organic transitions, the animation stays true to Microsoft’s branding and the look and feel created for Windows Mobile, and the Metro interface used in Windows 8. The story line is an entertaining journey from Earth to outer space passing by the Microsoft product line including the now Microsoft owned Nokia phone line. What is great about this fun little spot is it reads well with no dialog and could be reused in multiple markets world wide with little to no effort. It’s fun, and fun is always a winner.

 

Hornet and Oscar.

With “Flat Design” being all the rage these days in UI design and graphics, it’s no shock that it is making it’s way back into the world of motion graphics and animation. The three animated shorts from Hornet below are for insurance company Oscar. These bright, light, and flat spots are charming and fun to watch. Like JC Penny’s recent animated TV spots, this flat graphical look is a breath of fresh air in a crowded marketplace.