Leave it to furniture company Vitra to come up with a nice unique way to advertise their furniture lines. This is basically a commercial for their entire product line masquerading as a short film. Then again maybe it is a short film masquerading as a commercial. This doesn’t feel like a commercial. If you didn’t know who Vitra is, and what they do, you wouldn’t know that all of the furniture in the short is stuff that Vitra sells. This is a very subtle form of advertising and one that won’t appeal to everyone. To those of us that are furniture junkies, it’s a home run.
Directed and photographed by Florian Böhm
Set Design by Paolo Bonfini
Narration: Eckhart Nickel
Editing: Barbara Gies
Music: Benedikt Brachtel
Produced by Florian Böhm Office, Munich
Production Rome: Paolo Bonfini srl