Font Design

My Milkshake is Better Than Yours.

Font Men.

If you are a graphic designer working anywhere in the world today, you probably know who Jonathan Hoefler and Tobias Frere-Jones are. If you aren’t a graphic designer, you still know their work. Hoefler and Frere-Jones have created some of the most ubiquitous typefaces in use today. The mini documentary below was produced before the duo recently went their separate ways.

An official selection for the SXSW film festival, “Font Men”, takes a look at the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.

Benson Script. Classy, Charming, Industrial.

I found font love this morning. I was looking for a modern script that would have good readability in a video/motion design project I am working on, and I found Benson Script, designed by Kyle Wayne Benson. Available in 2 styles, six weights, and 3 contrast levels, Benson provides solid readability at all point sizes, and the informal quality will make it easy to animate.

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I love that this font has a hand lettering quality to it while remaining clean crisp and legible, which is a must for something that will be moving and only be delivered on screen.

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“Modernism’s desire to fit all elements within geometric constraints and adhere to strong verticals has spread throughout type design, but has had little to do with the frills and ornaments of script. Cutting a script down to its bare bones has is an offensive idea to many—almost seeming insulting to its genre. Benson Script bridges that genre gap between frill and function. As a matter of genre Benson Script errs on the side of modernism, and adds flair as a last resort.”

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Font You Kaili.

I love ligatures. Ligatures open up so many design opportunities, and the more I have, the better. Kaili is a new font from Font You that offers up 825 signature ligatures for a font that is based on the line work of Indian Sanskrit. The base font, in two weights is sexy all by itself, but the ligature set really makes this font. Kaili has such a light modern feel to it. Kaili is definitely going in my current font arsenal.

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Seriously Dude.

I love hand lettering. I think it’s because I used to do it, and I know what goes into it. It is a skill and a craft that requires practice, patience, and true talent. Lost Type introduced “Dude” about 8 months back. The font is a reverse contrast, serif western font. It has loads of style. Designed by Dan Gneiding, Dude comes in 12 different serif styles, all of which were inspired by country music legends. The video below features painting and animation by Colt Bowden, using Dude be lettered by hand, the old fashioned way with a paintbrush.

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