Football

Every 2016 Super Bowl 50 Commercial Right Here

SB50Well this Sunday marks the 50th anniversary of the Super Bowl, and frankly my give a rip factor is at about zero. It’s not that I’m anti football, it’s just that I really don’t care to watch the Bronco’s play in another one. This is what, number 9 since 1977. I would say I’m going to record it to watch the commercials but the reality is why? All the commercials are now leaked online before the game, so if you really want to see them you can. No need to tune in and sit through the Super Bowl in order to catch some “million dollar thirties”.

Which brings me to this question. Have Super Bowl commercials jumped the shark?

I would have to say yes, because there is no point in forking over that kind of money, for a spot that will air once, probably be missed, not heard, or forgotten, and will only be re-aired as a cut down fifteen second spot for even more cash. The Super Bowl has marquee factor, but if your thirty or sixty second spot is supposed to make an impact, sell a good or service, and be memorable I’m thinking it has less of a chance these days. Every Super Bowl party I have been to, people are yacking it up and having a good time. When the commercial break happens, it’s hard as hell to hear it, sometimes see it,  let alone remember what it was for.

So, if you are  like me and just don’t give a damn about the game this year, but do want to see what a few million buys you in TV advertising, all the commercials are right here. Oh, and a number of these are the full 60 second extended version of the ad.

I think I’m going to go see a movie Sunday night. I’m pretty sure I’ll have the theater all to myself.

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World Cup Stadiums By Portugese illustrator André Chiote.

The 2014 World Cup is wrapping up and it’ll be another four years before football fever takes over the world again. Unless you have been living under a rock for the last month, you probably know that the current World Cup games are being played out in Brazil, with the final four teams playing the last semi final matches this week. Over the last month teams from around the world have played in 12 stadiums across Brazil, and Portugese illustrator André Chiote has illustrated five o them focusing on unique architectural details, using a color pallet based on the Brazilian flag with green blue and yellow. The illustration style is clean and simple with a nod to the international style of the 1960’s that brings a strong visual impact to the posters. Great stuff.

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Frasier Davidson’s Guide to American Football.

This is an absolutely brilliant animated short by  explaining the game of American Football. Wonderful flat design elements, with witty dialog, perfectly timed animations, a blend of 2D and flat 3D elements make this piece. If you know about football, you’ll love it, if you don’t you’ll still like it and hopefully get a chuckle or two along the way.

Directed, written and animated

Sound Design by Morgan Samuel

Friday Inspiration. Zoran Lucic Does Football.

Bosnian graphic designer Zoran Lucic has created a series of posters featuring some of the greatest football player of all time. (soccer players for all the American readers). The posters have great layouts, typography, high contrast photos, and color pallets with individual styles that cover a wide range and are reflective of the period for each player. Really nice work from Lucic. If you click the link above you can see the entire series. I have included about 25 of them in the slide show below, but his Behance page has at least 50.

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The Negotiation from Heineken.

This is just fun. Heineken created a hidden camera ambient campaign at a BO Concept store.  The stunt involved men, trying to convince their partner to buy stadium seats while shopping for furniture. I’m not going to give it away, but the video will put a smile on your face. I hope they publish out takes from this because I have a feeling those are just as good.

I Am Zlatan, an iPad Biography.

At the end of 2011 Swedish football star Zlatan Ibrahimovic released an autobiography for the iPad in his native language. While the app looked intriguing I had no idea what was really going on until now. An English translation is out, and the application lives up to all expectations.

The book is billed as “A reading experience completely re-imagined for touchscreen“. The application allows readers to explore both vertically and horizontally across the book metaphor while allowing for deep dives into rich interactive content that moves beyond the book experience.

There are 16 primary scenes within the book, which are all tied to the timeline, and stop motion video that has been used to execute much of the animation within the app. The book is rich with content featuring 130 images and 30 videos integrated into each chapter, carefully selected to enhance the original story.

The video below gives you an idea of what this application does, but you really need to play with it in person to get the full concept. Its a great example of where digital books are headed in the future.

Thanksgiving Has Become a Speed Bump

There used to be this holiday in the United States called “Thanks Giving”. It was kind of a big deal. There was the build up to the big day, the dinner with family, sitting around watching football, and yes it was the kick off to the Christmas Holiday season.

Over the last few years things have begun to change though. Store now have Christmas decorations up at the beginning of October. The holiday season has shifted and is now Halloween and Christmas with Thanksgiving feeling like a speed bump in between. And this year Thanksgiving got pushed aside just a little bit more with a number of major retailers announcing that “Black Friday” shopping sales would begin on October 29. I’m sorry, I think it sucks.

I know the economy is down, and that retail sales for Christmas are once again on target to be off for the 2010 season, but seriously it isn’t even Halloween yet. The New York Times is reporting that retailers including Sears, Wal-Mart and Target are offering big promotions to lure shoppers before  well before Thanksgiving. Sears started its “Black Friday Now” deals on Friday the 28th, and Toys R Us is putting all the items in its Christmas toy book on sale starting on Sunday the 31st, the newspaper reports.

I want Thanksgiving back. I miss it. The holiday is about giving thanks, being grateful for what you have, and giving to those in need. There is something really wonderful about the fact that it is this non-consumerism based holiday. Yes I know people spend a ton of money on food , but the heart of the experience used center around family, friends, community and being truly thankful for what you have.

Wouldn’t it be nice if the rush to Christmas shopping was slowed, and the 4 weeks between Halloween and the third Thursday in November actually felt like a build up to something awesome; instead of a build up to the day things go on sale for Christmas? I think this year I am skipping sending Christmas cards and I’m going to send Happy Thanksgiving cards instead. That is if I can even find any amongst the piles o Christmas cards that have been on store shelves for weeks now.

The thing that is really sad is, if you ask people what the history of Thanksgiving is, what is supposed to really be about, most people can’t tell you.