This is just fun. Heineken created a hidden camera ambient campaign at a BO Concept store. The stunt involved men, trying to convince their partner to buy stadium seats while shopping for furniture. I’m not going to give it away, but the video will put a smile on your face. I hope they publish out takes from this because I have a feeling those are just as good.
At the end of 2011 Swedish football star Zlatan Ibrahimovic released an autobiography for the iPad in his native language. While the app looked intriguing I had no idea what was really going on until now. An English translation is out, and the application lives up to all expectations.
The book is billed as “A reading experience completely re-imagined for touchscreen“. The application allows readers to explore both vertically and horizontally across the book metaphor while allowing for deep dives into rich interactive content that moves beyond the book experience.
There are 16 primary scenes within the book, which are all tied to the timeline, and stop motion video that has been used to execute much of the animation within the app. The book is rich with content featuring 130 images and 30 videos integrated into each chapter, carefully selected to enhance the original story.
The video below gives you an idea of what this application does, but you really need to play with it in person to get the full concept. Its a great example of where digital books are headed in the future.
There used to be this holiday in the United States called “Thanks Giving”. It was kind of a big deal. There was the build up to the big day, the dinner with family, sitting around watching football, and yes it was the kick off to the Christmas Holiday season.
Over the last few years things have begun to change though. Store now have Christmas decorations up at the beginning of October. The holiday season has shifted and is now Halloween and Christmas with Thanksgiving feeling like a speed bump in between. And this year Thanksgiving got pushed aside just a little bit more with a number of major retailers announcing that “Black Friday” shopping sales would begin on October 29. I’m sorry, I think it sucks.
I know the economy is down, and that retail sales for Christmas are once again on target to be off for the 2010 season, but seriously it isn’t even Halloween yet. The New York Times is reporting that retailers including Sears, Wal-Mart and Target are offering big promotions to lure shoppers before well before Thanksgiving. Sears started its “Black Friday Now” deals on Friday the 28th, and Toys R Us is putting all the items in its Christmas toy book on sale starting on Sunday the 31st, the newspaper reports.
I want Thanksgiving back. I miss it. The holiday is about giving thanks, being grateful for what you have, and giving to those in need. There is something really wonderful about the fact that it is this non-consumerism based holiday. Yes I know people spend a ton of money on food , but the heart of the experience used center around family, friends, community and being truly thankful for what you have.
Wouldn’t it be nice if the rush to Christmas shopping was slowed, and the 4 weeks between Halloween and the third Thursday in November actually felt like a build up to something awesome; instead of a build up to the day things go on sale for Christmas? I think this year I am skipping sending Christmas cards and I’m going to send Happy Thanksgiving cards instead. That is if I can even find any amongst the piles o Christmas cards that have been on store shelves for weeks now.
The thing that is really sad is, if you ask people what the history of Thanksgiving is, what is supposed to really be about, most people can’t tell you.
If you have been watching any of the world cup action, you might have noticed that the Adidas designed ball for this years games seems to travel a bit farther and faster than others. According to Professor Derek Leinweber, who heads the School of Chemistry and Physics at the University of Adelaide in Australia, it is because Adidas “Grip and Groove” surface on the ball creates greater levels of turbulence around the ball. This increase results in longer flights, with greater amounts of spin. This increase in spin will also have some of the world best goalies on their toes due to the unpredictable way the ball moves in flight. The ball meets all FIFA regulations, although it is a relatively small and heavy ball. Because of this game play should be faster and harder.
“Players are also discovering new opportunities to move the ball in erratic ways, alarming the world’s best goalkeepers,” said Leinweber. “By the time the ball reaches the goalkeeper, the Jabulani will have swerved and dipped, arriving with more power and energy than the Teamgeist.”
This is the eleventh ball that Adidas has designed for the World Cup, and the name Jabulani means “To Celebrate” in Zulu.