Racing fans this is for you. The animation below from Le Cube is about the legendary Formula One driver Ayrton Senna made specifically for the Olympic Games in Brazil. Beautiful Fluid animation paired with a story about winning, and overcoming obstacles. This has such a great look to it, really, really nice work. As Le Cube said, “If you want to take a peep into our souls in one of our projects, this is it. This is the kind of project for which Le Cube exists.” and it shows. When you are given the opportunity to work on a project like this, you pull out all the stops.
PARAFUSO A+ has created the opening sequence for the GP Brazil 2013 race. The animated short captures the magic of a little boy’s imagination as he plays with his toy cars. As they race around the toy speedway, the cars transform through each major iteration of Formula One car design. This opening sequence features really nice 3D animation combined with virtual camera work and post production that helps sell the excitement of Formula One racing. Great Stuff.
I have always been fascinated with the graphic elements on racing cars. Especially vintage racing cars from the 60’s and 70’s before massive product sponsorship trumped any sense of style with a gigantic marketing message. Gestalten has a new release coming out that is available for pre-order on Amazon. “Go Faster The Graphic Design of Racing Cars“, by Sven Voelker. and I am thinking this might be the next book I add to my collection.
Fast cars, anarchy, and graphic design collide on the pages of this book as it chronicles the history of race car graphics and the design behind them. Most people don’t know that racing giants from the likes of Porsche, Ferrari, Maserati, and Lotus developed their looks not by marketing strategists or graphic designers. In the early days it was by chance.
Go Faster is a collection of over one hundred examples of racing car design that documents the carefree racing world where they were created. Go Faster not only takes its readers on a breakneck ride through images of racing history, but each colorful racing car is featured next to a blank white model. The model shows the lines and shape of the vehicle in its unadorned state. This side by side placement helps the viewer see exactly how the graphics modulate the look of the car. And it gives plenty of room for the viewer to imagine their own possibilities for graphic design in motor sports.
In the book you can see how stripes, colors, logos, and numbers combine to help the car stand out from all others on the track as they go by at top speed.
The time and effort invested in the graphic looks of the race cars is a strange juxtaposition compared to the aerodynamic shape of the bodywork created by the engineer for car. But it is precisely this amateur quality, this anarchy and randomness that results in the irresistible attraction that racing cars and their graphics have on us.
Author Sven Voelker is a car enthusiast and graphic designer in Berlin. He is responsible for the global corporate design of the Suzuki Motor Corporation and other clients.